subject: The Status Quo Of The Ceramic Tile Industry: The Survival Of The Fittest [print this page] In the global economic recession as well as domestic real estate regulation under double flank, the day of the home furnishing enterprise really difficult. Faced with raw materials, labor costs rise, the appreciation of the renminbi, oil price soaring economic background, for home furnishing enterprise, "life and death, this is a problem".
Ceramic tile as the home furnishing of a segmentation industry, but also is the corresponding spreading. Economic depression, rising costs make some informal enterprise use inferior raw material, price cuts and degraded the quality , its product quality fundamentally cannot be guaranteed, let the interests of consumers by the loss. However, the more in such environment, such as Faenza tile, Dongpeng tiles and so on well-known tile brand enterprises the more to step up rectify enterprise internal, always waiting for time to storage sharp ready. As a result, the well-known enterprises will become more powerful, non-compliant enterprises will gradually withdraw from the market.
Related industry personage believes that, although at present the poor sales of ceramic tile market, still there are many enterprises blindly increase production, and thinks that is a golden opportunity to currently expand the market share. But if innovation deficiency the production is springing up all over will hinder the healthy development of the ceramic tile industry.
At present, such as Dongpeng tiles, Faenza tile, new source etc well-known tile company is strengthening internal management of enterprises, from raw material to production craft all passes through the strict checks to ensure that the products of quality. And by improving the technology of products, strengthen the independent innovation, in order to realize the path of sustainable development. This can let the "winter" become the key of enterprise transformation.
In addition, the shaping of the brand is also more and more get the attention of the enterprise, especially in the current big environment, brand shaping become each big ceramic tile enterprise a major task. Although, now the society from all walks of life all are talking about brand, each big enterprise all hope shaping strong brand, however, a lot of people the understanding of the brand is not clear, the shaping of the brand seemingly strong, but in fact fragile. The Faenza ceramic tile division general manager Deng Pingfeng thinks, the function, quality, value is the brand of internal three elements; Brand reputation, reputation, and popularity is brand of external three elements. At the same time, the shaping of the brand needs more element combination, time validation and the recognition of consumers.
Today's household industry like a battlefield without the gun smoke, when the market is more difficult who can hang on and survive in the market, is the real brave man.
