subject: Mobile Marketing Ideas Give Your Customers More Options With Less Stress [print this page] One of the new buzz words that is making the way into firms is mobile marketing. This term describes a process of marketing that relies upon smartphones and tablet computers as a catalyst for ongoing communications and exposure to ads and advertising messages. This expression was first used two years ago as the mobile world really took off, but has not really begun to be a force until the last six months.
Mobile advertising efforts have taken off as firms have found that over 60% of the mobile devices that are sold today are internet capable. This means that while individuals are not on their laptops they are still connected to the internet world through mobile browsers and downloadable applications. Developers of mobile websites and phone applications have found a way to continue presenting ads through these means. This is both good and bad.
Many individuals want a break from the ongoing blitz of marketing and advertising that they are in contact with. Their last place of peace was their mobile devices. On the other hand, these same people do want things made easier for them and will reward the company that does that with their money and faithfulness. The trick is to find a way to do this without creating ad blitz pressure.
Create A Mobile Friendly Website With Important Information
As people go from place to place with their smartphone, or other mobile device, they will want to know that company that they bought that particular widget from last week. But, they can not see to remember the complete name. A quick search on their phone delivers them to your mobile friendly website where your phone number, easy email link to contact customer support, and featured items are located. For websites developed on the Wordpress platform there are plenty of great plug-ins that do this with a click of a button. For more involved websites, you will need to invest in a designer to help with this mobile advertising service.
Create A Text Messaging Reminder Service
People love to get text messages and they will gladly sign up for reminders about distinctive events, sales, new products, and even when an order is ready for pick up. A text message reminder service is an easy matter to create and set up.
Create A Mobile Marketing Loyalty Program
Developing an app for your corporate is a very simple process today. There are many people who are extremely skilled in this area and can design a beautiful, functional application that will reward your consumers for shopping with you. This app can also house a code that can be scanned at a POS for discounts, points, or member rewards.
Mobile marketing is a form of advertising that does not have to be as "in your face" as television, billboard, and even internet advertisements are today. This form of advertising is a subtle reminder of your enterprise, your products, and how easily accessible you are. Build a mobile advertising and marketing campaign today that speaks to customers within their lives and doesn't shout to them from outside of it.
