subject: Promote Your Business With Sms Marketing [print this page] SMS marketing is one of the most popular contemporary marketing methods. The method ensures your maximum brand awareness, and you can sell directly your product or service to the consumer. A SMS campaign is not only cost effective but also very impactful as well.
Below mentioned facts, coupled with rising consumer acceptance for methods other than the traditional voice marketing, making the mobile phone the new and powerful medium for marketers:
Why SMS Marketing is important?
It is as said before is quite cost effective, especially when compared to direct mail and traditional advertising. Also it is much more memorable than email campaigns.
According to several surveys, people tend to read every text message they get, while in email, your message can land into junk mail, spam or adverts which can be ignored.
SMS delivers are highly effective and call for action.
Highly effective if used intelligently. Couple it with special offers and promotions. And they get viral, as people forward your offer to their friends.
SMS Marketing calls for immediate response and interaction, if you given them a 2-way SMS messaging option.
Make sure you have enabled text responses to your campaign. This will help you measure your campaigns effectiveness and impact immediately.
All enquiries come from customers interested in your service/offering and are willing to let you follow up with a call or vice versa.
SMS Marketing is best suited to create loyalty, expand customer base, and brand retention.
Another major dos for the SMS campaign is that keep it short and simple. Shortcodes are results of this concept only. They are extensively used in SMS Marketing and SMS advertising. SMS shortcodes are memorable five digit SMS text numbers (e.g. 80806) which are extensively used both as an outbound channel where companies text people directly from a shortcode.
SMS shortcodes can also be used for other media, such as TV, Radio, and print advertising. The short code is advertised at the point of display and it has to be short, memorable number so that people can easily send you text.
SMS shortcodes are highly recommended for outbound marketing so can give you also offer people the choice to reply to your message. This can be done by adding a virtual mobile number to your account. A virtual mobile number helps you get SMS messages. SMS, more than any other marketing communication method, gives you a 2-way communication.
If you are a small business and do not want to spend much on marketing, without willing to compromise with brands popularity, all you have to do is go for sms marketing.
