subject: What Should We Do In The Mobile Age [print this page] 2012, in the world, experts believe that we will soon witness the demise of the web 2.0 era (the period the service users through a web browser on your computer). Replaced on it was the era of mobile applications and mobile websites.
Traffic via mobile will soon pass away Internet traffic on a computer. So, make sure Mobile enormous impact to business online business activities, but many businesses do not know what need to prepare to pick up the trend.
Mobile-ready site
There are a number of enterprise applications, games on the phone, most businesses do not have mobile websites, is a website with selected target applications for mobile users. When that smartphones become more popular, consumers tend to use your phone to make purchases, look for information about products they are interested on mobile.
It would be lacking when consumers find your website on a mobile business, but if you click on the website to the full implementation of information displayed does not, operations easily. Therefore, the creation of a separate mobile site, and mobile optimized on what needed to carpet bring customers to the business.
A mobile site for optimal, mobile friendly, satisfy conditions, such as creating the best mobile experience, easily handle any desired feature, remove the extra features of the current page displayed on the computer, minimize flash ... this will help for the page loading speed, and information to interested customers faster.
But my priority, to create a business website should work fine on all computer desktops and handheld devices. Business can save to the use of CSS3, HTML 5 (the latest form of the core format for website), this with the platform, the website can reorder content based on the size of the display window, specifically, the ability to improve on Mobile devices are great.
Additionally, according to the as Usablenet research company also pointed out that for the slide image library, video of the site that uses HTML 5 page views (page views) will be 11%, the rate of Bounce rate (payoff pages) greatly reduced (to 15%) and the availability of site experience in general about 28%.
Along with more and more such applications on mobile devices, test websites using HTML5 Mobile version of the application will help businesses reach out to target customers with faster speed.
Ready to compete on mobile.
Smartphone market is growing continuously, according to the forecast of the financial group Morgan Stanley (USA), 2014, of people who access the internet through mobile will exceed internet traffic through your computer. In Vietnam, Smartphone is a market with tremendous potential, smartphone penetration is expected to increase from the current 16 percent to 21 percent over the next six months, according to data from Ericsson ConsumerLab. Therefore readiness to attract, reach customer segments on mobile is essential.
Market expertise, understanding consumer behavior on mobile business will help businesses access to a potential market faster. A positive signal by Smartphone Insights 2012 survey in the new Nielson Vietnamese market announced last time was more than 30% of smart phone users to receive mobile ads on.
Approximately 62% of Smartphone users to surf the web, and consumers on smartphone commercial shopping online to purchase the move, commodities they care about is financial services, technology products, goods not essential as movies, music, games, clothes ...
Potential customer segments on mobile promises to bring many benefits for business
For faster access to customers, then the years are the promotional tools available is essential. Advertising tool to help businesses reach customers on smartphones including: Sponsor story of Facebook on mobile platforms, display ads on a network of websites, text Advertising, Advertising on mobile applications, ...
About mobile advertising agency in the world has arrived in Vietnam with Facebook, Google, Buzzcity, Mediba, ... Son in Viet Nam, each only Admicro are pioneering unit / typify for TV advertisements displayed on Mobile Ads Network, with the strength test for technology, electronic systems include mobile, ad server with the same server with the publisher-call ads load faster , CTR (click rate on impressions) higher.
Ready with given up on mobile payments
Young Entreprenuer Council (YEC) - a non-profit organization for entrepreneurs, given up on developing mobile payment in the world and with the powerful mobile payment system on the rising cost chit construction businesses need to be ready to give up.
Billing on mobile is not only inevitable but also bring many benefits to the business, because of its ability to break down barriers to sales, billing steps to go through a simpler, save Africa, the gap between the intention of buying and paying customers.
In contrast, the payment on the mobile, enterprise implementation will be easy to manage customer payments. And even, can gather more information, monitoring and analysis of purchase trends provide a foundation for understanding the Company's customers, as well as create further linkages between the two sides.
Market move speed will not be the 10 years that the mere 1-2 years, deep learn more about the mobile market segment will bring many benefits to all businesses, including operators, equipment manufacturers, advertisers, manufacturers, distributors, banks, and all business start-ups, ...
