subject: Create Great Content, Keep Seo Awesome [print this page] To cultivate the potential of the Internet, you need to create a website that appeals to human visitors as well as Google. While unique and interesting content will keep the visitors engaged, you need to keep SEO right to push the site ahead on Google rankings.
For succeeding on the Internet, you need to optimize your website for humans as well as Google. The mantra is create great content, but keep the SEO awesome.
Develop content that is really useful for the visitors. If you are able to put up unique content that keeps the visitors engaged and cajoles them to visit again, you are done. Content doesnt just include the words but the design and theme as well. Any video, audio, PDF, etc. that the people find on your site is all content. Try to keep it unique and present it well.
The problem is, all this means nothing to the search engines. You know, algorithms dont appreciate wit, humor, irony or style. They wont make any difference between the writing of Shakespeare and an average Joe. They understand the language of keywords and you need to set the grammar of SEO right for promoting it on Google.
The first thing you need to do is to choose the right keywords for your site. Youll need to do a lot of research for that. You need to apprise yourself of all the diverse versions of the same keywords, analyze the phrases the competitors are using and settle on the keywords that are most likely to get to the top of search engine rankings.
Now, this is something youre going to find hard. Finding the keywords and thereafter undertake the other stages of SEO is not your business, and youre likely to goof it up. Best option is to hire a reputable SEO agency, discuss your business objectives with the professionals and leave the nuances to them. Those are the people who make their living out of SEO and know what needs to be done.
Professionals will choose a keyword after putting in all considerations and then focus their whole strategy to optimize the site for the phrase. For instance, they may decide to promote your site for keyword Ottawa SEO. It simply means that the goal is get the site to the top or at least the first page of Google rankings for the phrase.
For that, an SEO agency needs to do a slew of things on-site and off-site. They may need to blend the keywords and the related phrases in the site content in a way that it doesnt affect the quality of the text for humans and yet, is friendly for the algorithm of search engine.
Thereafter begins the phase of off-site activities, foremost of which is link building. Simply put, it is all about getting links from others sites pointing to your site. Again, it is easier said than done. People wont be willing to give a one way link for nothing. Seasoned link builders know how to get optimum links to your website. They also take care of the pace as too many links too soon may pronounce spam to Google.
You may think of hiring a full time SEO professional to promote your business on the Internet. However, a person or two wont be able to match the resources and expertise of a company. A well-chosen SEO agency is half the job done.
