subject: How To Do Twitter Marketing [print this page] There are 500 million active users on Twitter and most of these users use it to fill their own social needs. But with Twitter comes the opportunity to let the 500 million know about your business so that they will use your products and that you can grow. To do this correctly you need to be careful about what you put on the twitter so that you do not annoy and anger users.
When setting up your twitter account make sure that you choose a name that is not difficult to remember but it also relates to your business. Then after that you need to devise a strategy on how you are going to use twitter to make your business well known. Some people prefer to take the personal approach where they make their twitter personal so people can relate to them and sometimes they make their tweets funny just so people share the tweet with others as this will get the company name around.
Another strategy you could take is a more professional approach where you only post special offers and updates on your products so you can keep people up to date about your products. There is no reason however why you ca not get the perfect mix between the two.
You should make sure your twitter account is regularly updated so that people are reminded that you are still there and this may make them want your products but do not tweet too much as this can put people off. As well as this search twitter for people that are asking questions about stuff that relates to your products then when you find someone reply to them and try to build a relationship so they buy your product.
For example if somebody tweets I need a new pair of trainers where can I get them from? you should reply to them saying something like Hi, you should look at the trainers we have got I am sure you will love them. This will make them interested in your products and they are likely to browse your website and as long as your products are of high quality they will purchase your products.
Once you have started tweeting you should begin following people. Try following people that are located near you as they are likely to visit your stores. If you do not have a store and you operate solely online then try following people that are interested in what you have to offer or operate in your industry. Then from this look who they are following and follow some of them too, but not all of them so you do not come across as a stalker or just another spam account on twitter.
When adding links to your tweets you should try using a website that tracks how many people click on the link. Websites like Tiny URL count how many people clicked on the link and it will show you this information. From this information you will be able to find what sort of tweets are convincing more people to look at your website and from this you should try and tweet more like the successful tweets as this can get more people interested.
Another thing that you could do on twitter to generate interest is run weekly or monthly competitions through your twitter account. You can do this by asking questions through your twitter and whoever answers your question correctly first could win a prize. As well as this you can get people to follow a link onto your website to enter a prize draw. If you are making them follow a link onto your website then you could make them sign up to your newsletter before they are able to enter your competition. This will generate interest in your twitter page and may help you gain followers because the more followers that you have the more people are viewing your tweets and this could act as free marketing.
When you have started using twitter make sure that there are links between your twitter page and your website. This can direct customers that already use your website to your twitter page and vice versa both can help you grow as a business.
