subject: Google Panda Vs Google Penguin Know The Real Differences! [print this page] You must have heard about two latest algorithms that have changed the world of Search Engine Optimization Google Panda and Google Penguin. While many site owners must have heard of this buzz in the recent time but they are not really aware of the key differences that exist between the two. If you are also one of them, then keep reading.
Google Panda is one of the latest algorithms for Google search that was used to lower the rank of sites with low quality content so that better quality sites can get better ranking. On the other hand, Google Penguin is a code name for Google update which was introduced to lower the ranking of the websites that do not adhere to guidelines of Google webmaster. Google Panda aims to promote the sites with more original, high quality content, in depth research and analysis that are expected to be more useful for the readers. On the other hand, Google Penguin targets the sites that use less common tactics such as use of inappropriate outgoing links, overuse of exact match anchor text, clog spam, poor quality marketing etc. to increase traffic.
Google Panda will impose penalty of the site follows the common types of tactics like keyword stuffing that leads to spamming whereas Penguin penalizes the sites that follow uncommon tactics to improve the visibility and traffic. Google Penguin is more recent update as compared to Google Panda.Many content farm sites, sites with duplicate or low quality content were mainly hit by Google Panda whereas Google Penguin impacted all types of sites that did not adhere to the guidelines for quality set by Google.
As a site owner or content writer, you can take some precautions to save your sites from getting hit by these algorithms:
Content writing The first point of consideration by these algorithms is to penalize the site with poor quality or duplicate content. Hence, while designing any website, give more importance to the quality and originality of content
Use of images You can use more images with text which will break the monotony and help in reducing chances of getting trapped by Google Panda or Penguin as their main focus is on text
Check plagiarism It is possible that the content writers or other people involved in adding text can pick up text from other business or from famous sites that lead to duplication. Before finalizing the content, the owners should go for plagiarism check
Click through Rates - If you can put some content that can incentivize clicking for reading more about the related link, it will lead to higher relevance count for the readers. The visitors will spend extra time and hence, the usefulness of site can be established
Increase dwell time This is the time that users spend on a page after click through. The owners can make the site content more interactive and attractive so that they spend more time
If you can take care of some of these points mentioned above, then you can probably save yourself from some amount of loss that is incurred if you are caught by any of these algorithms Google Panda or Google Penguin.
