subject: Is Apple Facing Trouble With Middle Class Users For High Price [print this page] iPhone5 is already in the market, iPad Mini manufacturing is on the go. Apple products are always in the news no matter what. iPhone mapping applications is making headlines which has landed into the apology from Apple CEO but the main issue with Apple is not this. The real problem is beyond this. As per Apple lovers Apple and iPhone are the top names in the mobile industry worldwide but to everyones surprise Apple is facing a strong competition from major OEMs like Google, HTC Electronics, Motorola, Microsoft, research In Motion, Nokia and last but not the least Samsung Electronics.
USA is still not an Apple nation:
As per the latest data of August 2012, Samsung is on top with a 25.7% market share in the US mobile hardware market and Apple has only 17.1% of the share. Therefore we can say that US is still not an Apple nation. .iPhone programming still has good competition in the market to win over.
If we talk about mobile operating system, Googles android is a clear winner with a 52.6% market share followed by Apple with a 34.3% market share, Rim with only 8.3% share, Windows with 3.6% and Nokia Symbian with 0.7% share in the market. This makes the picture more clear about the popularity of Apple.
Samsung Android favorite among emerging markets!!
Since Samsung has started manufacturing its sets with Android operating system, its sales has shown immense growth. In US and Europe where economies are playing many games, Android operating system has won many hearts. In comparison to costly Apple iPhones and other Apple devices Android is available on cheaper rates that are well suiting the middle class users. This is the main reason why apple market is lagging behind.
Especially in the countries like Brazil and Spain Android is gaining good market share in a short time. The prices are very less for android devices when compared to Apple. This has really given a boost to Android developers working on Android platforms but still iPhone programming is said to be a top position due to its incredible features. .
So, now we can say that though Apple is at top in many reigns but when it comes to user market especially with Middle Class, Apple is still not affordable and favorable whereas Android based phones and other operating systems and OEMs are taking advantage of this fact increasing their share rapidly by making. By hitting middle class market directly.
