subject: Find The Coupon Codes [print this page] Coupons are documents or ticket that makes a customer eligible for a rebate or discount or any extra benefits related to the sale of a product. It is most commonly used as part of promotional campaigns of a product or brand. It is one of the first methods of modern marketing history used first in the 1900s and continues to be used still for promoting brands. Earlier, the coupons were distributed through newspapers, magazines, mail etc. But with the advent of internet, coupons are distributed electronically.
With the advent of online shopping, shopping coupons found a new meaning and use. Now the coupons are used as coupon codes provided on the website of the online shopping sites, and entitle a customer to benefits and discounts at time of payment i.e. checkout. Coupon codes are generally alphanumeric and pertain to the type of product or brand being purchased. Some coupon codes when entered give other benefits such as shipment charge reductions etc. They are also used to track the brand or product with the most sales as the electronic code helps in identification of the product being sold so a real time of monitoring of sales can be done by companies. Coupon codes have had a wide impact on the realm of online shopping and have redefined online marketing. Moreover, there is not a single brand online for which coupon codes cannot be obtained. They are especially favoured in case of apparels and clothing brands where products are usually deemed expensive but is not limited to these alone. Coupon codes are based on the marketing dogma of price discrimination between different customers i.e. devices such as coupons are used to give the customer possessing them a visible advantage in terms of price, shipment costs etc. This helps conscious customers to avail special benefits compared to others and increases their affinity to a given brand or product range, increasing confidence while purchasing a given product in the future. They also help counter the widespread competition in any given market and if a new brand is to overtake an already thriving brand, then such methods become imperative to ensure success of the new brand.
They are also used to track the brand or product with the most sales as the electronic code helps in identification of the product being sold so a real time of monitoring of sales can be done by companies. Coupon codes have had a wide impact on the realm of online shopping and have redefined online marketing. Moreover, there is not a single brand online for which coupon codes cannot be obtained. They are especially favoured in case of apparels and clothing brands where products are usually deemed expensive but is not limited to these alone.
Such is the craze for these coupon codes, that shopping on the internet is incomplete without them. Moreover, it allows customers to enjoy added benefits on nearly any type of product or brand, thus giving them a wide range of choice and helps the brands in surviving the competition.
