subject: My Website Traffic Falls. Magic Mirror On The Wall What Is The Best Keyword Of Them All? [print this page] A keyword, such a little word, such a powerful word. Finding keywords is the most tricky job in Search Engine Optimization (SEO). Why? You might think a keyword is so tiny; it cannot be harmful Sorry to say it loud but you are very wrong. The choice of keywords can bring your website to the top or keep it in the abysses. With a SEO purpose, keywords should define your website the best as possible. I can hear you think I know my business better than anyone, finding an accurate keyword is a simple teaser. OK.
Based on this idea, give me 3 words to describe you Mmmm, the choice becomes much more tricky because you know that people will picture you with these 3 words. The first option is you are Uma Thurman. You say tall, blond and gorgeous. I can guarantee that you are safe with the traffic. The second is you are not this charming lady but only a regular lady. You might say plump, funny, smart. Wow mistake. From a client prospect, you are a fat geek and the traffic will be quite restricted. The keywords can be accurate but they may not engage your audience.
Now, lets visit the short tail versus long tail concept. I am blond. This is a short tail keyword and many people will go yoo-hoo with this keyword. You get a lot of Facebook requests. The traffic is good. When they see you are not Uma, they go no thanks. They will never become your friends. The conversion rate is low. If you say blond, plump and funny, you are using a long tail keyword. Your Facebook requests will be limited. The traffic will certainly be lower. However the people who engage a talk with you were not looking for Uma, they are not disappointed and still want to be your friends. The conversion rate is higher.
Now you can understand better the choice of SEO keywords. The risk you take with more specific keywords (less traffic) is compensated with higher chances to sell to people looking exclusively for this keyword (conversion rate). Hold on, I am not telling that you should only get long tail keywords. Increasing Website traffic is a very important factor for Google. What to do? You want to improve Website Traffic so you pick some short tail keywords, and you want to sell so you pick some long tail keywords. With the right combination, both will happen: improve website traffic AND increase your conversion rate. This is where you need to talent of a SEO Company India.
