subject: Network18 Advertisement - The Red Tag Ad [print this page] Watch Network18 rework the old Asha Bhosle number ' Bachke Rehna Re Baba' into a great promo about how Network18 touches your life daily.
The song is from the movie Pukar and it has been used so well to convey their corporate message. Singers are Kishore Kumar and Asha Bhosle. Music is by R D Burman. The movie starred Zeenat Aman, Amitabh Bachchan, Tina Munim and Randhir Kapoor.
Dibakar Banerjee has directed this new piece of communication from Network18 - the Red Tag Ad, Life in your day. The idea is to communicate to the user the various properties that Network18 manages and how at least one of them might be an active part of your life.
Film Details
Film: Red Tag - Life in your day
Company/Brand: Network18
Ad Agency: Grey Worldwide
Film Director: Dibakar Banerjee
Production Agency: Freshwater Films Pvt. Ltd.
Post Production: Famous Studio
Editor: Ajay Paralkar, Navnita Sen
Music: RD Burman
Re-composed for TVC: Mikey McCleary
Original music copyrights owned by Universal Music Group
Bollywood Music fans - Request watch this video - Network18 has used Asha Bhosle's song so well to convey their corporate message.
Fans of Old Bollywood songs/music - watch this video - Network18 has used Pukar song so well to convey their corporate message. Music - Kishore Kumar - Asha Bhosle - R D Burman. The movie starred Zeenat Aman, Amitabh Bachchan, Tina Munim and Randhir Kapoor.
Request you to watch this video - Network18 has used Asha Bhosle's song so well to convey their corporate message. Lovely!
Companies covered are Comedy Central, First Post, MTV, Homeshop18.com, Better Photography, CNBC-TV18, CNBC Awaaz, Colors, Ibnlive.com, History TV18, VH1, Sonic, Overdrive, Moneycontrol.com, CNN-IBN, Yellow Page, Nick, Forbes, Viacom18 Motion Pictures, Bookmyshow, In.com.
Dibakar has directed movies like Khosla Ka Ghosla (2006)
Oye Lucky! Lucky Oye! (2008)
Love Sex aur Dhokha (2010)
Shanghai (2012).
Watch this great example of stringing all the brands of a parent company together in one message.Network18 has used an old Bollywood song so well to educate users o their various brands.
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