subject: How Company Stationery Acts As An Effective Marketing Tool [print this page] Aside from offering products and services, an important aspect that helps a company build its reputation in its field is through corporate or company branding. Creating an image for your company or business as a leader, and expert, or a professional in your field take careful planning and implementation. You should be able to represent your company, its name, and all the aspects involved in presenting your business entity in a visual manner should be consistent with everything that your customers and clients will see and experience.
A most effective and efficient way of presenting your company or business in a professional manner is by coming up with a standard or official company stationery. Written communications, both internal and external, should be printed on your standard company stationery or company letterhead. This adds formality to the material. It also creates the look and feel needed to have that consistent business like or professional feel.
You may actually design your own company stationery for printing. Here are some aspects that you will need to consider when designing your own company stationery:
-Consider the company image or branding image standards that your business or company use and apply these standards when designing your company stationery.
-Include your company logo, icon, or emblem. Company stationery is also a visual representation of your brand or business, on written or printed material. Including your company logo adds impact to the material.
-Choose color schemes that are within your company's color palette. Paper comes in a variety of colors and textures. Choosing the type of paper that will blend in with your company logo colors will create a look that is more consistent with your overall image branding.
-Make several design versions of your company stationery. You can design a layout for company stationery for internal company communications. You may design a letterhead or stationery for external communications. You may even design a digital or online version which can be used when sending letters via email. For letters or proposals that may contain multiple pages, you may also design a letterhead to be used as a cover letter and other company stationery designs for succeeding pages.
-Consider producing or printing an envelope that goes with your letterhead. This creates more impact when sending letters or proposals traditionally via mail.
-Include contact information in the design and layout of your company stationery. Contact information such as company address, trunk line, telephone numbers, website address, and even email addresses should be included. This expands the use of your standard company stationery and transforms it into an effective marketing tool to communicate how your customers or clients can get in touch with you via several contact options.
-You may also include a company tagline or slogan in your company stationery. These add more impact and interest to the design and will contribute to the overall look and feel of your marketing material.
Company stationery or company letterhead is one of the basic marketing materials that any business must have. Design and produce company stationery and maintain adequate quantities.
