subject: Improving Search Engine Ranking Via Content Building [print this page] Improve ranking in search engines organic search results is very important for internet marketing. If you get high ranking in search engine results pages of organic search, this means you can get free traffic, specific search engines every day. You know, 85% of Internet users use search engines to find information? (Source: NPD research). This means that the high ranking search engine can help you get huge business opportunities online.
How to improve search engine rankings?
In fact, you can get the top ranking in the search engines organic search results if you put in place an effective strategy. So what is an effective strategy? To improve search engine rankings, you need to understand the logic of the search engines. Each search engine is designed to provide results of high quality sites with relevant information to users. In theory, better quality sites are the top positions of search engines. According to Google, a site rich in useful information that clearly and accurately describes the content is an important criterion for determining the quality of the site.
Methods for transforming a company website information-rich site
To build a site rich in information, it is not necessary to be a writer and write stories and numerous articles. Indeed, the information means a lot. Here are some recommendations to enrich the content of your website to improve the ranking of search engines:
Video Marketing
People love to share and view videos and this is why YouTube is so popular. If you can present your company, your products or solutions to a problem through a short video, your website can attract a lot of inbound links.
You just need a video camera or webcam-based basic video editing software, and you can make a video. You must also add the URL of your site in the video, then send the video to the video sharing websites like YouTube, etc and of course, you also have to put video on your website. Later, you find that people come to your site through search of Google Video and other video portals. If visitors like the video, you can even make a link to your website or send the URL line anywhere. This means that you can get many natural one-way backlinks. Helps improve the ranking of search engines.
Blog
First, install blogging software like WordPress on your website. You can also customize the look-and-feel to match the design of your website. In a business blog can provide information about the company, their thoughts and ideas, product review, news and comments thereon, and corporate events in a relaxed manner. As time passes, your blog is very informative for visitors. Information rich site? Yes, a blog can turn a simple corporate website in an information-rich site.
Press release
You can ask your PR Company to write a press release for you. Why not post the press release on its corporate website? Not only will help enrich the web site content, but also to attract magazine editors / webmasters / reporters to go to their website to find information. If you're lucky, you not only get links to your website, but also get the report of your story to the media. Traffic to your website can be fired and can even help you get more natural backlinks.
Case Studies
Are your products and services to help customers solve their problems? Why not do a phone interview with them, and then write the whole story as a case study? Many users of the search engines are looking for comments and success stories. With case studies in place, increasing the chances that your site is located. When some visitors send the URL in their web sites, forums and blogs, its ranking in the search engines can be improved over time.
Resources
You can create a resource section that can benefit visitors to your website, for example, a list of useful web site URL or glossary to explain industry-specific terms. You save time by readers find this information. Will your favorite site, a link to your website, the URL or post in the forum or blogs. Finally, natural inbound links help to improve your rankings in the search engines.
