subject: How Long Your Business Brochures Should Be? [print this page] The standard length of most brochure printing for business these days is basically the size of a tri-fold brochure. However, proper brochure printing dictates, that you vary your length depending on the purpose and goals of your brochures. To guide you on the proper length of proper business brochures, below is a good guide for you on how it should be done.
Your advertising brochures The standard advertising brochure, the workforce of most advertising campaigns, should usually be as short as possible. This is because in most cases, people's attention spans are pretty short. In fact, you don't even need to create a business brochure as long as a tri-fold brochure if it does not warrant the length. You can print simple two panel brochures or pamphlets if you can get your advertising message to be created that small. This should prevent your advertising brochure to become too boring.
Your public relations brochures - Public relation brochures, are almost on the same boat as advertising brochures as well. It is important for these types of brochures to be as short as possible so that they do not get boring.
However, one significant note for public relation brochures is that it should at least be long enough to compete with other brochures. While the advertising brochures are set at competing with products, a P.R. Brochure is not necessarily aimed at sales. It is aimed at establishing a certain image or reputation for the company.
So, while you can have an eye in preserving a short length for it, most P.R. Brochures should be at least as long as a normal trifold brochure to keep it on par with other standard brochures out there. This is just so that the brochure won't look to small or to short to be taken seriously.
Your information brochures For information brochures, the general rule is to produce as long a brochure as you need to communicate its information. So you can actually try printing long paneled, brochures such as Z-folds and accordion fold brochures, as long as the information is complete and understandable. You must not sacrifice space for information brochures since it is important that the full message is given unto readers.
Your form brochures Finally, for your business form brochures for applications and such, it is usually best to have the shortest possible brochure if you can. The maximum that you should size this type of brochure is a trifold type brochure, while it is best to only use a 1 panel rack card, or a two panel small brochure or booklet. Since most people will be only writing things down on this type of brochure, you should have no problem with deciding on its length.
Great! Hopefully that helps you somewhat in deciding the length of your professional brochures. Follow these guidelines and you should turn out pretty great and functional brochures for business.
