subject: Future Of Retail Business Belong To Mobile [print this page] By 2020, mobile phones will be connected to the main retail purchase, beyond the store, website and call center. The business became more personalize.
Retailers will provide end-users with items they need. Future of the retail sector of the mobile commerce, belongs to the payment technology is not connected, the geolocation service to supply the goods on sale right address, as reported in the survey at The I Factor.
In the course of the study, MasterCard and Economist Intelligence Unit (EIU) has interviewed 306 European retailers for retailers figure out what to do with the evolution of this market by 2020.
Currently, only 32% of retailers surveyed use mobile phone to connect with consumers, according to the authors of the study. However, the researchers said, the retailers have said that by 2020, mobile phones will become the most important channel to connect with buyers, beyond the traditional stores, personal computer or call center and mail ...
Who played a decisive role in the development of commercial technologies in the next 10 years is the buyer, their approach when choosing items, the store and paying grown up with the development of IT. Future buyers will also receive information from various channels such as the Internet, television, radio, mobile application, traditional stores ... As a result, users Whatever the shopping channels such as Internet shops, kiosk or retail services will receive a single invoice and price.
Traditional shops gradually become familiar meeting place between buyers and brands are the purchase process itself will take place in different sales channels, according to the operator partner AT Kearney Per Hong. The most promising development is he Per Hong mentioning is the mobile application that allows online shopping and information to the user; social networking applications allow to understand user needs and strengthen the middle of users. He said Per Hong, the turnaround in the retail sector began dau.Thuong commerce over the Internet has become the biggest and most developed retail market.
According to the founder of the Internet shop system "Sotmarket" Vsevolod Strakh, commerce over the Internet will become a common tool retailer, one of the sales channel and most traditional retailers will become home for sale multi-channel retailers. He hopes in the online trade will develop the technology of traditional retailers: videos advice of sellers, virtualized example, the service recommendation ... Itself the process of receiving, sorting and browsing orders will be highly automated.
The development of Internet projects and the establishment of the personalized service to demand (buyers data analysis and make recommendations to address) will become the main target for investment in network retailers, MasterCard and EIU conclusion.
