subject: Us And Uk Law Blogs- A Great Help In Knowing More About The Laws! [print this page] According to the most recent American Bar Association Legal Technology Survey, while the number of law firms using blogs is still small as part of the law firm social media efforts, it is growing. Especially those that practice in highly specialized disciplines of law, the surveys authors conclude blogging is an immediate opportunity for firms in the law firm social media efforts.
Up more than two percent from the year before, what the most recent American Bar Association Legal Technology Survey found was that 12.2 of small practices (2-9 attorneys) were regularly writing a blog. As a direct result of their blog marketing, while that number is still small, the survey also found that 50 percent of those small and solo legal practices had secured new clients.
For a variety of reasons, blogs are particularly effective and should be a central part of any law firm social media program:
*Display of intellectual capital. With smart people, people want to do business and to put your intellectual capital on display, a blog is a great way.
*Finding you. Your blog shows up, when researching a topic of interest, and from the prospective client, which, if converted, more than pays for your Law Firm Social Media program, the next step is you receive a phone call.
*SEO purposes. With the above point, this one goes hand in hand. More blog posts, to gain new clients and more than justifying the expenses associated with a law firm social media undertaking, the chances are that your firms rankings will improve in search engines presently another opportunity.
However, you must continue to do so, once you start blogging. It is best to stick to a schedule and be prepared to post a blog on a relevant news topic, should the situation merit. Just one aspect of a law firm social media campaign is blogging in and of itself and, there are other channels to consider as well, in addition to promoting your blog. An active Twitter account which you should make use of on a daily basis should be an indispensible part of your law firm social media efforts.
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