subject: Logo Designer Software: Design Effective Logos [print this page] Everybody knows that logo designing is not like a game which is easy to play it demands a lot of research work and brain storming. To design effective logos, one needs creative mind and ideas, great analysis and presentation skills. Logo designer software broadens the designing skills and creativity of the designers to a great extent by providing easy to use tools for making logos. The tools and features that are or that should be available in logo software include:
Predesigned logo making templates
Color adjustment tools, including color picker and color palettes
Text styles, like arc text, concave text and others
A variety of graphic symbols
Special effects like gradient, shadow, outline, bevel or others
Different font styles and sizes
Filters for applying special effects, like metallic, sharpen, gray scale, etc.
Using the features and tools available in the logo creating software, one can produce unique and excellent designs for logos. One can access inbuilt database of images & icons and insert the chosen ones in the logos. One can also set the background image and color and can insert the content on the image. To make the look and feel of the logo even more interesting, one can add some special visual effects to it.
Make a point that a logo should be clear in representing a business or a company. Further, the logo should never be copied. Copying the logo of some other company or an organization could put you and your business in legal complications. The logo design needs to be unique and matchless. One more point worth noting is that the height and width of the logo have to be balanced neither too broad nor too elevated. Color of the logo plays a big role of course not more than its design. While choosing the color combination for a logo, make sure that there is good contrast between the two chosen shades otherwise the will look totally messed up. Lastly, take care of the place where the logo will be positioned. The logo design which is irregular will scamper outside the space available.
There are generally 3 types of logos:
1. Word mark logos They present a company or an organization in an imaginative way. For example Disney logo.
2. Symbolic logos They present an iconic representation of a company. For example ears of a mouse for Mickey Mouse.
3. Combination logos They are partly graphic and partly written. For example Mc Donald.
