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subject: Understanding Information Quality Management As A Change Programme - Webinar By Itxpertpanel [print this page]


This webinar will present in a clear and compelling manner

The need for Information Quality Management to be understood as a Change Management initiative not a project

The need to focus on the System is a fundamental concept in Quality Management and what that means for Information Quality in terms of

Process

Governance

Resourcing

Skills

The fundamentals of Change Management

What makes a successful change?

What are the common pitfalls?

How do ideas take hold in the organization?

Managing Change and Transition in Information Quality

Relating Change and Transition to Information Quality Practitioner methods

Doing it with Data, but Achieving it with Narrative

"Mission Accomplished" and other myths of Information Quality Change

The role of training and skills development in Information Quality change

What an Information Quality leader needs to understand and plan for

These are important considerations that organisations need to have in the forefront of their minds to ensure that Information Quality changes are executed in a manner that is sustained and sustainable in the organization.

Why should you attend: For a variety of reasons ranging from

Government mandates

Customer pressure

Desire for increased profitability

The need to lower costs

The need to avoid expensive cost of failure

Organisations are investing in Information Quality initiatives and technologies. However, as recent headlines evidence, and the experience of firms who have historically purchased tools but still have quality problems, tools are not enough.

Just as the implementation of a CRM strategy is not synonymous with buying a license for a cloud-based CRM software tool but rather requires a re-engineering of the business around identifying and meeting the needs of your customers more effectively than your competitors, so too is Information Quality Management a strategic change which requires organisations to address fundamental structural and process issues to ensure that data can be a trusted asset.

Areas Covered in the Session:

Principles of Information Quality as a Quality System applied to information

Differences between "project", "programme" and "change"

The concept of "Optimising the System" and other fundamental Quality concepts from Deming and others

Fundamentals of Change Management

The Change Equation

Kotter's 8 Step Model for Succesful Change

Change and Transition Management

What is a transition?

Difference between transition and change

The importance of managing transitions

Models of persuasion from 'doing it with data' to 'telling a story'

How this all relates to practitioner methods (e.g. English, Redman, McGilvray and others)

The risk of "Mission Accomplished" - why culture of Continuous Improvement must be a key part of the change

WHO are you doing this for? Understanding the role of the customer and how to identify them.

WHY are you doing this - aligning with strategic priorities in your Change plan

The importance of culture in executing strategy for Information Quality

Who Will Benefit:

CIO

Risk Managers

Compliance Managers

CMO

Data Protection Officer

Data Governance Manager

Information Strategist

Information Manager

MDM Manager

Information Quality Manager

Data Quality Manager

Daragh O Brien is the founder and Managing Director of Castlebridge Associates. He has a degree in Business & Legal Studies from University College Dublin, and is a Fellow of the Irish Computer Society. He has developed and taught courses in Information Quality Management and Data Protection for a number of organisations in Ireland and has provided consulting services across industries as diverse as Health Care, Telecommunications, and Financial Services. Prior to founding Castlebridge Associates Daragh worked for over a decade for a leading Irish Telecommunications company in roles as diverse as Call Centre operations, Single View of Customer Programme management, and Regulatory Compliance and Governance. Daragh is a regular presenter and trainer at conferences in the UK and world wide. Apart from his consulting and education work, Daragh is also an active member of the International Association for Information & Data Quality.

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