subject: Text Messages And Their Role In Marketing [print this page] SMS is the succinct version of short messaging services. Off lately, it has emerged as a most effective and widely used interactive and marketing tool. Also, it will not be wrong to say that SMS is the under estimated aspect of mobile phones. Nothing has changed the mechanics and dynamics of communication as SMS has. In pre SMS era, communication between two parties dwelling in different countries or cities would take days, or in some cases even month. Since the advent of mobile phones, things have been through a severe metamorphosis and communication time has reduced to few seconds irrespective of the geographic location.
Mobile phones have pervaded too deeply into our system that proceedings without them now seems to be almost impossible. From personal matters to business affairs, text messages are the key factor. Role of text messages in the world of business is quite interesting. One most important function of a business organization is marketing which is now almost totally dependent upon text messages. Things have become further convenient since the introduction of the option of send free text online.
Contribution of SMS in marketing activities: marketing used to be a function of business organization which would drain out huge chunk of cash out of budget because marketing channels used to be quite expensive. Print and electronic media organizations would charge hefty amount for advertisements and stuff. SMS has made this activity quite economical. Below are some of the benefits that SMS market provides:
First and foremost benefit is it saves money. Cost of SMS marketing is not even an iota of the cost related to marketing through other means. Facility of online SMS has made the marketing practices further efficient and economical. Now marketers can use the option of send free SMS online by using internet.
Text messages are reliable: the chances that an SMS will reach to recipient are relatively higher than other marketing tools. Even if mobile phone is switched off; first thing that will appear on screen after switching the phone on is text message that has been sent. All these factors make text messages one of the most reliable methods for marketing purposes.
Role of text messages in third world:
Text messages have created quite fervor in the developing countries because of already laid back communication structure. However, SMS through mobile or internet has changed the scenario. Now, there is even an option of send free SMS to Pakistan.
