subject: Why Do We Need Internet Marketing? [print this page] Every day, these problems are increasing, namely, through the website of the company has conveniently provided information about new products or services on the ongoing promotions, contests, seasonal sales, to carry out two-way interaction with the user, up to a direct correspondence. You can also use a subscription to the newsletter, or analytics, ratings, and conferences. The pinnacle of this interaction is a full featured online stores. They make it possible not only to obtain complete information on the product or service, but also to make a purchase, without the help of our employees, the seller and analyze statistics of attendance Internet resources. There are many counters to analyze traffic on the site, but one of the most convenient, in our opinion, is Liveinternet. He will identify the most popular pages and topics in visitors, the frequency of returns, the most sought-after track time of day to visit the site, to distribute the users to groups by geography, gender, or age; collect information about users, their age and place of residence, income , marital status, tastes and preferences. Based on these data to prepare campaigns and deliver them to the target audiences, to conduct ongoing monitoring of competitors' sites, in order to obtain information about their behavior in the market and the number of users of resources.
This is a list of the main challenges that we address, referring to the online marketer. Let us further analyze the tools we are daily appealing:
1. The cornerstone - a corporate site. It must meet all requirements imposed by today's web users. First, the eye-catching design, even in the twenty-first century, meets on clothes. Second, should contain all the necessary information about the products and services available written in simple language. Third, the user must simply be comfortable and convenient to be on the site.
2. Technical and usability site audit, with their help, we can assess the competitive advantages of its life. Usability or "user-friendliness" is one of the most important moments in the work with the site. More comfortable sensitivity.
3. Analysis of advertising campaigns of competitors and the development of the plan for a comprehensive website promotion, can significantly reduce the cost of Internet marketing, if taken seriously at this stage.
4. Writing or unique content to the site, will help not only to increase the loyalty of users to the site, but also improve your site's ranking in search engines. The texts and articles on the site will serve as a search engine promotion site.
5. Selection of advertising sites for links to Internet, and informative articles about the company. This option is promoting resource on the Internet is gaining popularity. Customer confidence is "promoted" and popular portals and sites and large number of visitors from them grows daily. Traffic from these links and articles we have a target, so a large percentage of it is transformed into calls and orders from the site. The cost of accommodation is still high compared to banner ads, for example. Moreover, the network is still plenty of good sites with free accommodation, which is especially important in the current crisis.
6. Placing of press releases in specialized online media. This method is more likely to promote your site is working to build the image of the resource and the company as a whole. Visitors referred from these links will likely not begin immediately the company's customers, but for us to be successful, if our site will be placed in "Bookmarks". And we remember that one of the main criteria for the level of popularity and user confidence in the resource are the number of clicks on bookmarks, and what percentage they represent of the total number of visits to the site.
7. Contextual and banner advertising. One of the most expensive, but the popular online marketing tool. This is because once the company begins to use contextual and banner advertising its sales increase, other things being equal of course. But the significant disadvantage of this method to promote their product is that it is quite expensive.
8. Web site promotion on search queries. The most common way to promote your company on the Internet. Internet marketing has almost no meaning without progress in search queries. Position on the first page of search engines for high attendance and popularity of the resource. But this method of website promotion is usually outsourced. Today a lot of companies involved in it professionally. Despite the high level of competition and growing budget SEO services are very popular in Russia, but not so on the West. Boom in SEO in the West was about 6-7 years ago.
One of the most important goals of Internet marketing is to collect information about users, their age and place of residence, income, marital status, tastes and preferences for later use in order to deliver information to specific target groups.
After trying every advancement of the Internet, we cannot abandon it. The main thing in this business to find professionals ready to develop the project and get it to work at full capacity. A huge number of Russian companies did not resort to the help of online marketing, they will come to understand the need for this promotion on the Internet will receive a new impetus to the development. And if it is not a new Internet revolution, the Internet is definitely a coup!
