subject: Your Involvement And Questions To Ask For Choosing Right Seo Company [print this page] As with any business partner, it is better to collaborate than to dictate. You should know by now that SEO is resource intensive and that it takes time for results. So dont expect results 2 weeks into the SEO campaign. Schedule regular meetings with your vendor based on your needs weekly, bi-weekly or monthly.
Also, businesses should know that their involvement in the process is imperative for the success of the campaign. The agency you select to work with will need content to support the link building efforts. This need will vary depending on your expectations and the campaign difficulty. Content can include press releases, white papers, articles, business profiles, key employee profiles, guest posts, videos, etc. If you cant generate content by yourself, then budget for content creation.
Keep in mind that the more supporting work your company can provide, especially in terms of content, the better and faster the results.
Questions to ask
Following are some of the questions you should ask the SEO companies that made it to your shortlist:
How long have you been in the SEO business?
How experienced is the team/consultant who is going to manage my project?
Do you target highly competitive terms, or just long tail?
Do you use spam/automation tools to build links?
What strategies do you use for link building? Are these strategies compliant with Google Webmaster Guidelines?
Do you work for any of my competitors?
Can you provide SEO case studies and success stories?
Will you be able to provide client references later on in the selection process?
Do you fully disclose all the tactics used to build backlinks to our site?
What kind of results can we expect to see, and in what timeframe?
How do you measure success?
Do you offer any online marketing services or advice to complement your organic search business?
Of course, you should be asking way more questions that those listed below, and spend more time educating yourself before choosing the right SEO company.
Final conclusions:
Dont choose an SEO expert on price alone
Cheap can be more expensive (and sometimes beyond repair)
Choose a company that is flexible, and not tying you to a 1 or 2 year contract
