subject: Iphone App Developers Introduce Passbook App A Digital Wallet [print this page] IPhone app developers have always introduced innovative development techniques and come out with features that have never been thought of before. It seems iPhone application development teams have done it again with introducing a new concept or feature called Passbook in the latest version of Passbook. This particular feature seems to have captured the attention of many people the marketing and advertising professionals as it opens the door to some new innovative marketing techniques. Undoubtedly, any kind of new marketing technique will definitely help marketing and advertising professionals to reach out to their clients customer base in a much more effective manner.
This IPhone application development feature called Passbook will be made available for iPhone and iPod Touch and it is an app that will literally act as a digital wallet because it will store digital tickets, coupons and loyalty cards all at one place. It seems that this would revolutionize the way people use their wallets. With its launch of iPhone 5, IPhone app developers have made sure that this app gets launched with a couple of more other apps. Other new features include Apples own mapping app and integration with Yelp and Facebook. The new iOS 6 software will be installed not only on iPhone but also the iPod Touch and iPad. iOS 6 is also available as a free upgrade for most of the old Apple device owners such as iPhone 4 and iPhone 4S.
Even though there were much speculation and discussion about adding the digital wallet feature to phones, it is only now that iPhone App developers have actually turned this concept into a reality. Passbook will definitely in the future pave the way towards mobile payments, once Apple garners a good number of followers of this particular iPhone application. Any version of iPhone has always created a euphoria and it is no different with this one too where it seems about 200 million more iPhones will be eventually sold by the year-end of 2013.
iPhone app developers have really been hard at work with this new application that allows users to easily scan the device to redeem a coupon, get into a movie or even check into a flight.
During summer, Apple did show a preview of Passbook and other important iOS features to various iPhone application development teams. These people are actually responsible for creating the apps and for also adding a host of features to the existing applications. Many iPhone app developers are trying to fine tune their applications or make changes to them so that they are able to adapt to Passbook. The advantage that Passbook lends, which is not there with any other app is that offers actually gets displayed without even opening the app and these are sent even before one enters the store. Hence, iPhone application development is definitely taking a leap forward into enhancing the relevancy of the apps. It is doesnt seem surprising that most analysts seem extremely excited about this new feature that iPhone app developers have created and that can go a long way in revolutionizing the concept of digital wallet.
