subject: Understanding Search Engine Optimization. [print this page] Search engine optimization (SEO) which is a technique to bring the site on top of search engines has a long history. It was started with the inception of web and the search engines itself and is under continuous evolution since then. But till today only few professionals are able to understand SEO correctly. The reason behind this ignorance are those webmasters who take the subject in a wrong manner and follows the paths of spam to rank a site.
Initially SEO was just making the site search engine friendly, when there were days of Alta Vista and Yahoo, it was the keywords in the meta tags that matters all, backlinks were not given too much importance but with the advent of Google, came a new algorithim which says the higher the votes, the highest the rank but again it was taken wrongly and spammers blasted the link building campaign blindly. The days of black hat SEO were started but sooner the search engines detected the same and found that manipulating the ranks was becoming easy for bad sites too hence they started penalizing the websites.
Today we are sitting in the era of SEO where getting ranks is quite tough because it needs quality work. Its not like that getting thousands of instant links via bots but getting the links through white hat methods. Creating quality stuff on the site that people start linking you automatically. This is indeed tough but if you have a professional company working for your site then the task become easy.
With recent developments in search engine algorithms to control spam we have seen that SEO need re-visiting and white SEO methods have to be considered fully as Panda and Penguin updates will be hitting on a regular basis.
In other words SEO has to be understand with respect to search engine algorithms as well as their usability in ranking them. So if you are promoting a site, it should be followed by a proper strategy rather than just triggering the campaign.
E Marketing Hub is one of the leading and professional SEO (search engine optimization) company located at Los Angeles, CA providing all sorts of internet marketing solutions including SEO, Link Building, etc. and we do practice only white hat SEO methods to rank the site. Besides we deal in performance based SEO services as well. Our strong point is that we not only bring ranks but make them successful with SEO point of view.
