subject: How To Do Video Marketing [print this page] Video marketing is just a small part of marketing but it is a part that can help you transform your business and make it known to the millions of people that use video sharing websites. When doing this though it is easy for you to fail and become what is known as an internet flop which could generate a negative perception of your business.
Most video marketing content is put onto the worlds second biggest search engine, YouTube. If you can use YouTube to your advantage then your business is likely to grow quickly. YouTube receives 4 billion video views a day and that means that you can tap into this with your video.
Before you create your video it is recommended that you get advice on what exactly to have in your video. You can do this by getting in contact with other video bloggers and ask them what the secret to their success is. You have to bear in mind that other people who create videos for YouTube are not necessarily rivals they are technically allies because YouTube will relate videos with a common genre to ones that a user is already watching and this means that your video could be linked to many other videos.
You can get advice from experts in your industry. If your browse search engines you can find bloggers that are always writing about the type of products that you offer. So if you get in contact with these people and ask them what they thin you should include then they will probably be happy to help. If you then mention them slightly in your video the bloggers will love you. They will more than likely help you spread the word about your video which can help you gain viewers quickly.
Similar to Googles Pay Per Click system YouTube operates a system where you can pay for you video to be at the top of a search result. This may detract from the idea of streaming on YouTube for free but it can increase you views dramatically which makes it worth it for you.
If you can manage to increase your views more and more people are going to be looking at you product and you should assist them when it comes to sharing your video. YouTube already offers buttons on their website so that user can share their videos immediately with other users but sometimes a viewer will not know what to say and this will prevent them from sharing it.
You can help them deal with this by adding links which contain pre-written tweets that they can easily share onto their twitter. ClickToTweet offers a free service where you can write a tweet which other can then use by clinking on the link that they are provided with. This can help your video spread quicker than you though it would.
When you are making your video it does not have to be very professional. YouTube is relatively informal so you should create a video that is more personal so that other users can relate to your video. They are more likely to enjoy your video and pass it on to someone else. In addition to this you should not have a long video. Nobody wants to sit watching a 10 minute video on YouTube as this can get very boring and the user will probably click off before finishing the video. Keep the length of your video down to a maximum of 3 minutes.
The descriptions on your videos are going to be very important as people often briefly read these before clicking onto a video. This means that you need to make sure that your description is clear and easy to understand but as well as this it needs to make people interested in your video.
You can do this by being descriptive and having small snippets of information about the video so people want to know what the video has to offer. To add to the description the keywords that you choose need to be chosen correctly. Think about the keywords you are going to use before you actually start entering them. They need to relate to your business but they also need to be slightly unique. If you choose a common keyword you will not appear on the first page as there will be many other more popular videos that people will watch instead of your videos.
With video marketing you can generate a lot of interest in your products and this can get people to look at your website and when they do they are likely to purchase what you have to offer.
