subject: Why Emarketing Is The Future [print this page] EMarketing is basically marketing onlineEMarketing is basically marketing online. This involves advertising your business and products online to the various users. EMarketing also involves the use of electronic media. With the growing number of people using the internet is has now become more effective than traditional marketing, which is why you should be using it.
Through eMarketing you can easily reach a target audience straight away without any problems. This was a problem before the internet as promoting your products on things like the radio you were not guaranteed to reach the audience you wanted this left many businesses wasting their money through this. This is the same with other forms of marketing like in the newspaper as you could not guarantee that that your target audience were going to read that bit of the newspaper.
Whereas on the internet you can set the promotions onto certain websites that relate to your customers. Then on the internet you do not pay an upfront fee for the whole of the marketing as you can pay a small fee every time someone clicks on your advertisement. When you are marketing online it is easier to measure how effective it is being because with the Pay per click system you can monitor how many people actually clicked on your promotion.
With the increasing number of people using social media word-of-mouth advertising has become even more effective. Word of mouth has always been the most effective way to market your product as people pass on their good experience to someone they know and so on. This has become more effective as people can share a good experience instantly with anyone around the world. For example if someone on Twitter says I have just had the best Big Mac at McDonalds ever! then someone on the other side of the world may think He likes it so I might like it so that person may go and get a burger therefore increasing sales. But the amazing thing is that there may be thousands of people reading that once message on Twitter meaning 1000 more people may go and get a burger. This is the same with all products meaning you have the ability to reach the 2.3 Billion people on the internet.
Another good thing about eMarketing is that it is always available to the customers unlike other sources. If you advertise on the radio then your information is only available for around 30 seconds and then it is gone.
If you advertise on the internet your information is always there for people to see and if they need to refer back to the information on the advertisement then they can do so easily. In addition to this people do not even need to know your company name all they need to do is know what they are after. If they type in the product they want into a search engine like Google then your business could appear on the first page in front of a potential customers eyes.
EMarketing opens up your business to the whole world. When promoting on the radio you can only reach a certain are up to as big as a country but if you were just promoting online then you are available to everyone all over the world. This can help your business grow quickly which can make you more successful. EMarketing also allows small businesses to compete against well-known brands as everyone is on a level playing field whereas big companies will have more stores in the physical sense but online you both have 1 website.
Online marketing allows you to set up a business with next to no cost and you can start making money from the website almost immediately. This cannot happen with physical shops as you have your start-up costs for the building and staff whereas online you can run a business on your own. So it is obviously the easier way for you to become a successful business.
This adds to the fact that eMarketing is cheaper than traditional marketing because as mentioned before you rarely pay an upfront fee leaving you only paying for what you receive which means anyone can market. The only problem is that if you want to market on other peoples websites the more popular the website is the more it will cost you.
The reasons stated above show that you should be investing in eMarketing it can make your business reach its potential and that can obviously only be good news for you.
