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subject: Granddaughter To Wear With The Feeling [print this page]


Designers in the use of color and pattern on the classic choice with, the overall effect is also true that a mismatch is harmony, and when not to wear out of date. In addition, each sock has a special number, such as "stunning 4" or "avant-garde 25", so to facilitate collection of socks, just like baseball card collections, McDonald's small toys, encourage more people to buy more to buy. If you cobble together a set of 134 socks, can produce 8911 kinds of match. Imagine the following scenario - enough for a person 24 years of continuous wear, are not repeated with every day; also be 67 days continuous wear without Xiwa Zi. Socks out, not only popular in the U.S. girls and women of all ages welcome, some of my grandmother to buy socks for the granddaughter, but was later bought for himself. Moreover, they found that the largest code placed in the shelves of children's socks quickly sold out.

"Because all women have the 'girl complex', they want to return when a little girl, especially the daughter, granddaughter to wear with the feeling, it is wonderful. 2 years to sell 600 000 socks. Little Miss Matched innovative business, every year six billion U.S. dollars in the socks market, as they are being assigned a pig meat. From 2003, to November 2005, they have successfully sold 600,000 socks (we are just for the unit), in more than 600 stores across the United States, the company reached one hundred million U.S. dollars worth of assets. selling socks, this little change in the traditional line when, because others do not innovation, your creativity, so you win. the company has not satisfied the market only do girls market and socks, they have begun selling suitable for all ages mismatched socks, from the boy, baby, to mature women, and even adult men, have even further expansion of a single commodity from socks to books, slippers, bedding, pajamas and other clothing apparel, present their bedding is also a selling point. "

like Starbucks from the beginning they only sold coffee, and later do not have anything to sell? In fact, the rise from LittleMissMatched.com, and CROCS sandals, UGG boots, markets and create a miracle of view, they all have one thing in common, and sometimes, the most rigid, a backwater of the traditional industries, but also easy to find a breakthrough innovation, but also more easily find business opportunities. This case may give us the Internet market in the traditional Tiantian Han innovative enterprises are a good source of inspiration. Innovation difficult? Difficult, sensitive artist he needs to need to master strategist on the timing ability. "With a girl" is actually a seemingly uneventful with socks, people often turn a blind eye by way of sale of products and design innovations to meet people with novelty, potential demand for the expression of individuality.

by: leo




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