subject: The Importance Of People Counter At Malls [print this page] In this fiercely competitive industry of retail marketing, it is important to know what works and what doesnt. Malls and retail stores are engaged in such a competition that they come out with new offers every now and then. But whether these offers really work or not, is the question to be answered. Marketing advisors of malls advise them a lot of tools such as the eye tracker, brain mapper etc. to gauge whether consumers are actually purchasing those products. New in line of these tools are tally counters, which count the number of people entering malls.
The number of people entering malls may or may not have a direct bearing with the on the on-going offer and to measure whether the offers really making any difference, people employ counter tally devices. At times, the best of ideas may not translate into footfalls and at other times, even mediocre ideas can develop into something so interesting that people start flocking to your store. To see which idea marketing campaign works and translates into foot falls, tally counters can be really helpful.
Mostly, the security guards standing outside the malls are given a tally counter in hand. As and when people enter, they greet them and increase the count of those counters. This can give a good representation, but is not 100% accurate. At times, if the security guard is engaged in some other task such as guiding people towards the parking lot or directing them towards a particular section, they might miss the number of people entering the store. For this very purpose, RF tags are very useful. RFID tags recognize people and keep a digital count of the same. As soon as someone enters your store, the count can automatically be increased. But with RFID tags, the only problem is that of duplication! People entering the store twice a day are counted as two. However, RFID tags are the most accurate way to count the number of people entering a store.
While large retail chains such as Metro, Best Buy and Wal-Mart have already employed the use of RF tags, its your turn now. If these successful retail models have employed such a tool for counting traffic, its definitely worth it. Apart from being a preferred choice of famous retail chains, tally counters can serve a good marketing purpose. It can help you count the number of people entering on a day filled with offers and you can compare this count with other days when theres no offer at your store. Apart from that, you can also calculate the ratio of people entering your store on an offer filled day to those actually purchasing products with offers. If there are a lot of people entering, but only a few purchasing products on sale, then probably your marketing activities arent convincing enough for people to actually make a purchase.
These small things can make a big difference in understanding the way consumers perceive your offers and what theyd actually prefer buying. Go and install RFID tags today.
