subject: Making A Sale Through Translation [print this page] If you are a salesperson needing to bring your quota back up in these hard economic times, it is time to think outside the box. The reason is many countries outside of the UK are begging for our business. This is where a translator or interpreter will come in handy.
There is customs, laws, company rules, and much more. In some countries, the culture and customs of the people are included in the business transactions. This is crucial for you and your company to know. This is what the heart of translation and interpretation is. Just because your company does something here in the UK as normal to do, in that country, your company could have humiliated the client or made them angry.
Something said or body language can be interpreted wrong. It is best to take the lead of the client instead of acting overly confident. Following the clients examples, will relax the situation. Will make the client at ease, make the client see you are flexible, and willing to work side by side the client. Not your way or the highway mentally. This is the way translating everything is crucial in business dealings overseas.
When your company advertises services to another country, just do not send copy to the printer and make copies. Make sure you have the first copy in your hand and look at every single detail. From the logo, to the picture, to the fine print. One mistake can be a huge loss for your company in a potential sale.
Once confirmed, send the material over to the client to view. The same goes if conducting the business online through your own website. When sending the information to the potential client.
Every time a potential client emails, finds your website, or calls you, you are ready to talk and have all the information interpreted correctly so the client can understand everything.
If your company is already successful, then a translated press release is a big asset to your company. The potential client can see it in their own language. This can open up communication between the two of you. Sometimes the client provides the interpreter as they are used to trading with the UK and other countries. This is an asset to your company.
Samples of the products or services, files, emails, videos, and even transcripts can be sent to the client and interpreter both. Any questions the client has, the interpreter can answer. A list of questions can be typed up by the interpreter to send to your business to be answered.
Soon, your business and potential client can get together through video conferencing and be able to talk to each other face to face. Knowing what you bring to the table and how you can help their business. This is the beauty of technology, translating, and interpreting.
Traditionally, you can send yourself or a business representative over to the client for a business meeting. The representative could even know the client's language, which will make business translations even easier. Even if the representative cannot translate, the client usually provides a translator or interpreter.
This will help with speaking personally to the client and their staff through translation. This also helps with a live video conference with the client and the company representative, along with the company itself. The representative can update the company on negotiations, changes in documents, and so much more.
Clinching a sale is many steps, challenging, and a long process. It is not walking into a store and ordering services and receiving them right now. This is a partnership internationally.
