subject: Mobile Apps: Increase Your Customer Base [print this page] After designing the application for your corporation, you need to focus your attention on growing your customer base by attracting new customers. The proper approach can help to create your enterprise into a global enterprise. Attracting the entire market is virtually impossible; therefore, enterprises segment the market and target a particular section. To effectively target the segment, you should know the characteristics of that exclusive segment. The first step is to consider are, income, ethnic considerations, gender, and many other.
The next step is to decide whether you are going to target active customers or try to entice another segment. Mobile apps can easily be personalised to target various groups. Adding some extra features that have nothing to do with your business can increase the status of your app. For example, offering deals on other products, games, and competitions can help boost the popularity.
Your basic attention should be on influencing your clients to share the application with their friends. This will help to attract more customers as they are more likely to listen to their friends advice rather than yours.
Your Audience
With a restricted budget, you can reach almost everywhere with the help of applications. Smartphone users are expected to reach 1 billion by 2016. This offers a great opportunity to develop quickly. Whether you want to be a regional or global leader, a good software can get you there. Here are a few tips to increase your global presence.
Local Customers
Individuals are going away from traditional advertising and marketing sources like yellow pages and newspapers. Nowadays almost everyone uses Smartphones to get information about various firms, brands and offers. Designing a exclusive app that attracts local clients is the primary objective of enterprises that wish to be the local leader in their industry. The more exciting the app is, the more your followers will share it with their friends.
Regional Clients
If your corporation is not powerful enough to have a regional presence, establishing alliances and partners can help you achieve this task. Applications can easily be designed to incorporate attributes that allow partnering. This feature also helps to effectively compete with regional players.
Make sure that your front page displays the area in which you conduct your business so that people know whether they can reach out to you or not. For instance if you do not function your corporation in Africa, your software will be of no use to Africans.
Nationwide
3rd party affiliates will be of importance if you want to reach out to consumers living in every part of the nation. Another important factor that should be kept in mind is that you should be able to offer a distinctive service to your consumers. Growing nationally will provide you with a platform to commence international operations.
Internal Reach
Expanding into international markets requires a lot of planning and skills. Due to a difference in demographics, it is not easy to grow with the current services. Every country may require a slightly different mobile application to target customers effectively. Apart from this you also need to comply with international taxation and commerce rules. After you have built your base, delivering the service to your target audience is the key to maintaining your international presence.
ImIn Marketer develops applications to help modest businesses cover a larger area. For details visit www.inimmarketer.com
