subject: 7 Tips To Create Effective Banner Advertisement [print this page] Banner ads are so small, but actually a big deal. They drive traffic to a website & deliver new clients to the companys door. However, with so many banners out there, people nowadays experience banner blindness. They do not look at blinking, dancing and flashing banners too seriously. In fact, they sometimes do the opposite thing they avoid clicking on the banners like the plague. So ask yourself, How can I design banner advertisement that works? It is so simple! Follow these tips to create helpful banner ads which will stand out.
Banner Ad Tips
Do proper research
It is the time to analyze the competitors in the field. Find the biggest businesses in your industry and look at some of their banners. Point out good and bad points in their ads. Things which you should check for include pictures, colors, text size, amount of text & how well their ad attracts your eyes.
Keep it simple
The banners ads which contain many design elements & text lead to lesser number of clicks & lower brand recall. Include in your banner advertisement a few necessary things (like logo), & not several small things which may lead to distraction.
Be particular in choosing words
In banner ads design, less is usually more. Thus, use fewer words in larger fonts. Text which is too small will hide your ad within other ads.
Keep file size small
Whether a size limit is given for banner ads design or not, a small file size of a banner is good as it will load faster. Anywhere between 45 kb and 70 kb is fine for a normal banner ad.
Choose banner colors keeping in mind the content
Some businesses make a mistake of using same banner ad on different websites. They dont keep in mind the context. The website where an ad will appear probably has its unique branding & colors. So, ensure that the banner & its host match well together.
Find right place for banners
Banner ads are meant to attract specific group of audiences, so place them in the environment where they will thrive. Before placing an ad on a website, study which audiences the website attracts.
Deliver what you promise
Ensure that there is a functional & eye-catching site behind your ad. Otherwise, the visitors would not stay long enough on the site and turn into customers.
With hard work as well as by following the above banner ad tips, one can create valuable banner ads.
