subject: Expanding Current Marketing Plans By Adding Promotional Products [print this page] There are marketing plans in place in the majority of companies, they have a way of reaching out to their prospective customers. While they may use the costly advertising spots and those do reach a lot of people there are many different ways of reaching out and just using one way may be missing some of your target market. Now, say your company has a wide marketing budget to work with, allowing your marketing folks to develop some really good commercials for prime time, the most expensive and ideal time to advertise on television. This is great for the people who watch during prime time, but you have missed some people that weren't watching then. So who are you missing? Well, you are probably missing most people who work second shift and third shift jobs with this form of advertising. You are also missing many older people who have already gone to bed, intellectuals that don't watch television and college students who are out on the town. No form of advertising will catch everyone. Creating a safety net with your advertising is to cover as much area as you possibly can with it. That means pumping out advertising through many different avenues to reach the broadest population with it. Now of course you will want to consider your target and where there attention will be focused, but you also want to make sure that you cover a broad spectrum. There is an easier way to find your target market, start using the advertising form of promotional products. This is portable, low cost and has a simple way of working, and since it goes everywhere the people in the market you give them to will be around people similar to them and those people will see the promotional items. The merchandise will be going out at night as well as daytime, to schools and to the workplace, giving your business incredible exposure.
Expanding Current Marketing Plans By Adding Promotional Products
