subject: The Role Of Web Designers In Site Development [print this page] Websites consist of two distinct features, namely the visual (the part that you see and experience) and the technical, which is the underlying framework and code of the website. Web designers ultimately take care of the visible part and web developers after the technical side of the development of a website. You can find instances where both aspects of a site are handled by the same person, but this is not best as the required skills for both aspects are so different. Taking a look at different sites it becomes evident that many sites at the lower end are poorly designed and executed, with a lot of of them having been developed with only one browser in mind. Some variations certainly are not the type that would entice any viewers by choice.
Web designers are generally associated with design for the process relating to the visible end (client side) design of a web site. Behind the aesthetic end lies a sizable layer of code or programming that is normally down to the web developer. Usually these are gray areas, which is usually when a solitary person undertakes the structure of a website. This gray area, unfortunately, is very often where the problem regarding appropriate levels of skill or the lack thereof in a single individual manifests itself. Web designers (so also web developers) have a tough and involved enough a job not to want to get overly mixed up in other side, that of development as well.
Web designers take part in the graphics of the user interface, where the charm and appeal of the site is seated including the design of the site navigation to make sense, is easy to understand and use and complies with the user expectations of simplicity and reflecting the appropriate information. The typescript that is utilized in the site is important as it needs to be effortlessly readable by the end user but also of a type desired by the different browsers. Page layout is very important, as different layouts in a single site with multiple pages are puzzling to the user who expects to see all pages conforming to the first page layout for easy reading through and dereferencing. The layout, however, ought to be pleasing to the eye and make the user wanting to read further more. Evidently design and presentation of the visual aspects of a web site should adapt to the type of business the site represents. One would expect a different visual experience between a lawyer's web pages and that of a holiday resort in Bermuda. The message to be conveyed and the manner it is offered in also give rise to the integrity of the website.
Web designers also need to understand marketing, and internet marketing specifically, as they most of the time are involved in designing marketing oriented web pages. They for that reason need to understand the aim of this company in creating a website, but also comprehend the target audience and what the market anticipations are, both in content as well as language. Language and the use of keywords and 'strong words' are also crucial to the internet browsers as they recognize appropriate keywords and specific use of language in their determination of the value of a website.
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