subject: The Top Three Tourism Research Reports Provided By Mandala Research [print this page] Mandala Research promotes effective marketing and goal planning with tourism research reports. There are many businesses within the travel and tourism industry that benefit from tourism research reports including: hotels, retail shops, restaurants, travel agents, destinations and attractions.
There are three ways to get research that can help with strategic planning for your business. These options include: purchasing syndicated studies, hiring a research firm to develop customized research reports, or sponsoring a research study.
Syndicated Studies
A research firm will identify general and timely topics to study that can be useful to a variety of clients. When the studies are complete, clients may purchase any or all of the data in various formats. Some examples of syndicated studies developed by Mandala Research include:
International Emerging and Growth Markets
Hispanic Traveler Study
Social Media Usage Among Leisure Travelers
The Drive Market
The African American Traveler Study
Often, a syndicated research report is just what a business needs to answer their questions about a specific market. For companies that need questions answered that are specific to their business, they can contact researchers for a customized market study.
Customized Research Reports
A customized research report is one of the best ways to answer questions and draw conclusions about customers and competitors in the most accurate and effective format. Customized market studies can help determine if a business should be opened in a certain location, if branding is recognized and is attracting the target demographic, or if new products and services will be a success. Some of the methods of research can include:
Online surveys
Telephone interviews & surveys
Mail interviews & surveys
In-person focus groups
Online communities
Intercept interviews
Online focus groups
In-depth interviews
Applied ethnography
Usability testing
After the data has been collected the research firm will present the information in a relevant, useful way so that any business can understand the results and can use the data for their companys strategic decision-making and improvement processes.
Sponsorship Opportunities
Sponsorship opportunities are for organizations, public and private partners, and others who have an idea for a research study but want to partner and share costs. A research firm can design a study for sponsors, or those organizations that want to buy in, and participate with a group. The firm will facilitate studies that allow the group to work together and provide input; resulting in getting the information they need for less money. This is a fantastic opportunity to receive useful and exclusive answers to the most popular travel and tourism questions for a reduced cost.
