subject: Law Firm Social Media: Elements Of A Successful Blog [print this page] Blogging builds business (like the alliteration?)
Well-crafted blogs display intellectual prowess
Good blogs generate discussions, comments, get Tweeted and circulated
All of which means that the author can expand his sphere of influence, attract new clients and ring the cash register All of which indicates that blogging should be a central part of any law firm social media campaign.
What makes for a successful blog?
*Content is King. Key to a successful law firm social media foray is having something to say Something of interest to those you are trying to influence. Lawyers often mask as content generators and frequently publish articles. These articles can be easily repurposed into blogs (of course, providing a link to the original article for additional detail).
*Frequency. Another hallmark of a successful blog in an overall law firm social media program is frequency. Nothing turns off viewers faster than a blog that hasnt been updated since the Nixon administration (oh wait, blogging didnt exist back then). You get the idea Develop a regular frequency and stick to it Twice a week is most likely best; however, you can update your blog at will should something interesting emerge that merits a comment or two
*Promote it! Well now that I have my blog as part of my overall law firm social media campaign where are my readers? Just because youve built it doesnt mean theyll come. A Law Firm Social Media program requires that you promote your blog Develop a target list of prospects, friends and others and send out a link to your blog. Tweet about it. Post it on LinkedIn and other places. Also, a simple and often ignored tactic is to reference your blog on your email signature.
*Keywords are key! If youre not familiar with search engine optimization, get familiar with it as this is a critical element in a successful law firm social media program. Use words relevant to your practice area that are likely to get searched via Google. Of course, this trick can get easily overplayed so care must be used. Your standings in searches will improve significantly and make it easier for prospects to find you.
There you have it A few tips for getting started on your way to a building a successful law firm social media program Happy blogging
