subject: How To Use International Emerging Growth Markets Research Conducted By Mandala Research To Enhance B [print this page] For many businesses in the travel and tourism industry, international emerging growth markets are critical for attracting new customers, especially as the US government is taking steps to eliminate travel barriers for international inbound visitors. Research on international emerging growth markets can provide valuable insight to the travel and tourism sector, and assist with developing strategic marketing plans to attract new customers from international destinations.
Enhance Marketing Plans
Emerging markets are characterized by the increased frequency of inbound international visitors to the United States. According to the U.S. Department of Commerce, projected arrivals from Australia, Brazil, China, India, and Korea are due to increase significantly, and travel and tourism businesses should be paying attention to the opportunity this presents to attract a new customer base.
An emerging market study can help determine brand awareness, identify the key activities that international visitors enjoy doing, find out what they like to buy and how they use technology to get their information about destinations and attractions. This information can be valuable for marketers of hotels, travel agencies, restaurants, retail establishments, attractions and destinations.
Research on emerging markets might reveal information such as whether visitors are traveling with their children, or whether they like to travel in groups. For a travel and tourism business, this kind of information can impact their marketing approach and the types of products and services offered. Laura Mandalas recent research on emerging markets has shown, for example, that shopping is a key driver for international inbound travelers in their choice of the U.S. as a destination, with a majority saying shopping was the key reason they took the trip or it helped them choose among destinations.
This information is key for businesses and marketers interested in reaching these demographics.
Gain the Edge over the Competition
Market research helps businesses stay on top of emerging trends by providing valuable insight that their competitors might not have access to. By understanding the travel behavior of emerging growth market visitors, marketing campaigns can be more efficient, effective, and targeted, and will lead to more future success.
