subject: The Types Of Businesses That Mandala Research Assists With Research In Tourism [print this page] Any travel and tourism industry business will benefit from research in tourism. Market reports and research help businesses understand customers on a deeper level and help guide the development of objectives, goals marketing strategies.Research in tourism can be used by a variety of businesses including hotels, restaurants, retail establishments, attractions and destinations.
Hotels
Hotels can gain vast amounts of knowledge from market research reports. Mandala Research has many syndicated reports available for purchase onpopular topics including:
Emerging Growth Markets
Hispanic Traveler Report
The Cultural & Heritage Traveler Report
Wine and Culinary Traveler Report
GLBT Travelers Study
Custom research reports can also be developed to assist with determining the following: if a new location is the best strategic move, to provide insight on brand awareness and to help create new marketing plans and identify new business opportunities. Hotels are known as one of the most competitive businesses in the travel and tourism industry. Any hotel that has access to custom and professional research is one step ahead of the game.
Travel Agents
The Internet provides travel agencies with more competition but also more opportunity to reach customers. A market research study can help travel agents identify new audiences for their business. For example, The Emerging Growth Markets Reportdeveloped by Mandala Research revealed that more travelers are visiting the United States from countries such as India and China. A travel agency in the United States can use this information to direct marketing dollars towards these countries, or provide special packages that target these markets.
This same Emerging Growth Markets study showed that many international inbound travelers visit the United States to shop and see cultural sites. A travel agent could use this information to develop packages that include these activities.
Restaurants
Similarly, if a restaurant owner is aware of the demographics of the visitors in the area, he or she can design a menu or an advertising campaign to attract these visitors. For example, a restaurant owner may discover that they are located in an area that has been attracting young couples on weekend excursions. Offering specials in conjunction with local hotels might be a way to attract these younger travelers.
Travel and tourism businesses should always be staying ahead of traveler trends to ensure that they continue to offer relevant products and services. Tourism research that provides quality data and professional analysis is one approach to ensure that a business stays ahead of the competition.
