subject: Selecting Website Developers In Johannesburg [print this page] The term "website developers in Johannesburg" is mixed up by the practitioners themselves when they use the words "develop" and "design" in an exchangeable fashion when marketing their products and services. It is so that 'design' and 'development' actions both have to take place to produce the end product, i.e. a website, but they are, nonetheless, two distinctive features necessitating different skill sets.
The skills to 'develop' a website is completely different from the abilities required to 'design' a site as designing a web site has to do with the visual appearance of the site (an architect's perspective) while developing a website involves building the site from a technical and operational aspect. (A builder's view). As the two functions are related, they are certainly not precisely the same. Website developers in Johannesburg often are IT experts with good encoding skills working for themselves as internet site builders. Websites that have been designed and created by the same individual, very often are lacking in some way. If the person is a technical individual (a coder) the site will, in all probability, fall short on the aesthetic side and vice versa. It is a human physiologic fact that there are dominant left brained (creative) or right brained (logic) individuals. So what is the big deal, you might ask?
The reality is that a website is the marriage between the visible and the technological. Both components have to be superb to 'impress' the major search engines of the internet. Websites have to be designed and developed in sympathy of the procedure by which search engines like google function. Search engines like yahoo works on the principle of algorithms, and each online search engine is different in this aspect. Websites, to be a success, need to be enhanced to the manner in which a search engine works. This is known as Search Engine Optimization (SEO). Part of the strategy of SEO is to use what are named as recognized 'key words' in the text of the website, i.e. the visual part of the website. There are also some 'strong words' that are more apparent to search engines. These words should be interwoven in the pages of the web site as it relates to its subject matter and overall message. There are also some other solutions to be employed in SEO, that will market your website to the various search engines. The more effective this process is handled, the more your web site will show up on the list of keywords used on the various search engines. The eventual goal in SEO management is to have your site continuously being promoted to the 1st page of the results to specific searches.
Website developers in Johannesburg must have the knowledge, capability and practical knowledge to work with a variety of development tools, languages and techniques to successfully build websites that are sturdy and technically up to par. Some tactics employed on large customized sites e.g. that of a large car manufacturer will be less prosperous on a lesser site due to the expectations of the site visitor. Visitors are happy to wait for a while a car configuration application opens to reveal the visitor's ideal vehicle, but searching for consumables must be very fast or you lose the interest of the visitor and they move to a different site.
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