subject: How To Direct Marketing Campaigns With Mandalas Tourism Marketing Research [print this page] There are always new trends emerging in travel and tourism that present new opportunities for travel marketers, and tourism marketing research is the key to identifying these opportunities. Some of the most popular tourism trends today include health and wellness, eco-tourism, voluntourism, road trips, and shopping. Tourismmarketing research not only identifies new travel trends, but helps provide insights that businesses can use to effectively and efficiently target travelers seeking such experiences.
Health and Wellness and Eco-Tourism
Health and wellness and eco tourism are trends that are here to stay. Many travelers today are interested in yoga and massage packages, accommodations inside national parks, and environmentally friendly hotels.
Any business within the travel and tourism industry interested in these trends can hire a research firm, such as Mandala Research, to do custom research for the purpose of understanding how travelers do their research when looking for these types of experiences, what types of products, services and experiences they are looking for, and how to effectively market to these travelers. Staying ahead of trends can be very lucrative for businesses providing travel and tourism products and services.
The Drive Market
More and more tourists are traveling to destinations by car. This is called the Drive Market. Whether just passing through, or staying for the duration of their vacation, its important for businesses to know how many people are driving to their destination, from where they are traveling, how they are deciding on their destination, what hotel brands they prefer, and more. Armed with this information, businesses can target this local drive market in marketing campaigns and offer deals such as free gasoline vouchers with bookings. More and more people are driving to their destinations to avoid the high cost and hassle of air travel, so these travelers will gravitate toward deals and discounts.
Shopping
Shopping is a key driver for international inbound tourists in their choice of the U.S. as a destination. By understanding what they are shopping for, how much they are spending and where they are staying, retailers can effectively target these travelers. Other travel service providers such as hotels and restaurants can also partner with retailers, creating packages involving shopping excursions, to attract these travelers. Tourism marketing research can help businesses capitalize on the shopping trend and ensure they successfully target travelers with money to spend. Mandala Research recently published the International Emerging Market Report that provides lots of insights about international inbound travelers in addition to shopping behavior.
Health and wellness, eco-tourism, road trips and shopping are only a few of the travel and tourism trends. A market research report will include recommendations for tourism marketing strategies to successfully target these traveler segments.
