subject: A Glance At Graphic Design Services [print this page] Graphic design is commonly mistaken as web design. These two terms are used interchangeably in our day-to-day conversations; however, that shouldnt be case because these two terms are totally different from each other.
Graphic design is the process of producing or creating visual representations to convey a particular message to a specific target audience with the use of words, images, and symbols. This is the reason why at times it is also referred to as visual communication or communication design. Although graphic design and web design has several things in common, the type of output that they are producing are different. Lets go through it little by little.
The common uses of graphic design services are for branding and identity, printmaking or publications, advertisements, and product packaging. Discussing further, branding and identity in graphic design refers to logo design, stationery design, fact sheet or brochure design, presentation folder design, trade show booths design, annual reports design, and web banner ads design. And as soon as these computerized designs hit the printers, which actually happen most of the time, printmaking and publication comes in. Publication makes use of graphic design in such a way that its a design or a visual communication that is on a tangible material like paper. Meanwhile, advertisements are either printed or over the web; but wherever they may be, they still make use of a visual communication to send the message of these still commercials. Last item on our tab is the product packaging. Product packaging plays a very important role in a buyers decision-making process. Ask any marketer and they would tell you that an attractive packaging creates a positive impression of a product. That is why, it is important for products to have an attention grabbing graphic design.
On the other hand, a web design makes use of graphic designs with the focus to the websites functions, user-experience, and the ability to be optimized on search engines, and not just to the physical appearance of the website.
The bottom line is, graphics design is used to spread a companys name and its brands. These branding efforts are usually evidenced by a tangible output like printed printed brochures or letterheads, while web design is web-based; thus, the internet is always a must.
