subject: An Analysis Of Social E-commerce [print this page] Social commerce platform success associated with the e-commerce industry chain and the degree of users familiar with e-commerce in the early period, and the related industrial chain are still in the initial stage, the corresponding model of innovation is difficult to play their value .
It goes without saying that, with the success of public comment and watercress, such platforms will inevitably have sprung up in various vertical industries. Year of the outbreak of the second batch of social e-commerce website in 2011, mushrooms Street, beautiful, said the cat transit network, petals network, known as U.S. representative shopping sharing platform. An interesting phenomenon is that the type of platform and more related to female users, most commodities topic with fashion, beauty, home related. Distribution from the user point of view, we can say that China's female screen name to activate a social commerce platform.
Social e-commerce Category
Points, social e-commerce platform in accordance with the specific form of the show can be divided into the following four modes
The first type is based on the common interest social power mode, this mode mushrooms Street, beautiful as the representative characteristics of this model solution to the shopping needs of the users of commodities, while the profit model is also directly profitability strong.
The second type is in the form of pictures plus interest, for the representatives to the petals, the representatives of this model in a foreign country for Pinterest is Pin (pushpin) + Interest (interest), the user can own something of interest in Figure nail in the nail plate (PinBoard) on. The characteristics of this model is a simple, interactive, visual impact, easy to quickly bring together a large number of users, but the earnings on the need for a large number of users of the scale as a support.
The third type is the form of media shopping guide to stroll to the representatives, is characterized by a strong media properties, like a fashion magazine, allowing users to read it fully feel the charm of the commodity. This mode is often difficult to gather a large number of users, less interactive.
The fourth type is in the form of consumer online shopping guide line, excellent in the field of public comment, a thousand products network and the characteristics of the type of consumer targeted entertainment properties weaker goods higher.
Social e-commerce earnings
Social e-commerce, the most important earnings method is the commission model, users have orders to other e-commerce sites, in order to achieve the commission sharing. Furthermore coupons and divided into modes coupon class means to attract users to form a line consumer behavior, enabling the sharing model. With the opening up more and more e-commerce platform for commodities, the social development of e-commerce opportunities.
Social e-commerce, the most lively keywords associated with it than sharing with personalized review of a commodity can directly affect the behavior of the user consumption from friends or others recommended, visible reputation on the success of a commodity importance. Looking to the future, the social electricity providers to obtain a breakthrough in the development, the personalized merchandise review services and referral services will become a new trend, such beautiful forms of social buy.
