subject: The Three Parameters Of Mobile Seo Strategy [print this page] Right when web evolved in 90s, all those traditional businesses started getting new definitions and prospective. However, mobile phones cover a huge space in the digital world of internet marketing and perceives future look of the online business. Today around 80% of the customers, access their favourite website with their exclusive mobile phones so in that case maintaining the elegance of website both the desktop and mobile becomes lucrative venture in any business. When it comes to the mobile seo strategy you must give priority to three basic things: content, URL and html.
Content: for mobile users Google has made some specific rules. The first recommendations come on the way with using HTML. Adopt the same version of HTML as the desktop version and try using CSS3 media queries to give ideal look to your website. However, in order to provide different look to the mobile version, you can use both HTML and CSS differently. Moreover to optimize the mobile content, redirect user to a different URL so that they get better contents while surfing via mobile.
Google analytics: before heading in the mobile seo strategy you must analyze the number of mobile users because only after estimating your target customers, you can plan for something creative for those reachable mobile users. Use Google analytics to find out the exact figure and information regarding their operating system, the provider and the resolutions and kind of handsets they are using for browsing your site. If you happen to use the advance Google analytics for organic traffic, you can explore the threads of making better pages and keywords, which will make customers interested to consume more.
Understanding the fine prints of business: It is very important to understand your business deeply and explore the fine prints of making it successful. Mobiles affect mostly all sorts of business. Hence, you have to identify the bottlenecks and points where mobile marketing will boost up the SEO of website.
Focused experience: now because you have online customers significantly, so you must focus on the customers experience. Suppose if you own a pizza hut and thus customers wont be willing to order through the traditional methods. Therefore, the mobile marketing formula needs to be extremely easier so that they can locate the mobile menu and offer the options of mobile payments.
