subject: What Makes Up An Effective Promotional Tool? [print this page] To spread your message across a wider audience and encourage non-users to patronise you, what promotional materials do you often use? Are they pens, lanyards, notepads, umbrellas or a mix of everything depending on your objectives? While these items might have played a stellar role in your marketing thrust ages ago, their effectiveness however has diminished since then.
How often do you see people use advertising pens given to them? Even if the recipient did keep the pen and use it, it does not mean he will remember your company unless of course if you handed out Parker pens. The same goes true to other clich promotional items. If your pen or any marketing tool for that matter has no appeal to your target market then your promotional campaign is a failure.
If this is the case, how would you choose the right promotional item for your business? And what are the qualities that can make a mere item into an effective promotional tool? Well first and foremost, you need to identify your marketing goals. Then outline the effects you would want the recipient to feel or experience when they receive your marketing items.
How to make a long-term connection with your target audience?
Giving out promotional giveaways is not a stroll in a park. It is both an art and a science. You need to figure out what items appeal the most to your market, how this item can remind the recipient it is you who gave them that and most importantly, you must be able to make your item standout that even if it got mixed with other same objects, the recipient would find and use the one that you gave him. Establish these types of reactions and you can expect a constant increase of your sales volume throughout the year.
Tips
Give something that your recipient can actually use
Most marketing campaigns are doomed even before they have started it. That is because they stick to promotional items that are completely useless. Use yourself as an example. Do not give out things that you just left out to dust in your office. There is a great possibility that the recipient will do the same.
Do not simply give an item rather impart an experience
Make your recipient realise what they have been missing all this time until you came. Make them find out the true value of your promotional item and how it can help make their life easier, more comfortable and more convenient. These things do not need to be grand or fancy. Concentrate more on providing simple pleasures in life.
If you are a bit worried about the budget, there are items that do not require you breaking the bank yet can fulfill the above qualities. To jump start your search of such items, take a look at stubby holders and how they can help you in your marketing campaign and increase your sales before 2012 ends.
