subject: Website Behavioural Analysis Is A Must For Proper Competitive Marketing [print this page] Web Analytics cant really track website behavior. It can only measure Website visitor behavior. However, it is really important to know the actual behavior of websites.
Website Body Language
There is an undeveloped theory of Website Body Language. This theory accentuates upon making sure that you are setting the proper tone for persuasion and conversion by leveraging aspects like:
* Quality images
* Effortless navigation
* Fonts
* Evidence of engagement
* Loading time
* SEO
Understand Website to Website Behaviour
One website can express trust and mistrust toward another website. For example, we can use the rel=nofollow attribute or use target=blank link attribute. On the other hand, some websites are completely parasitical. They frame or iFrame the content of other Websites, index that content for their own benefit. Similarly, websites may be generous toward each other and may impersonate or imitate other websites as well.
Understand Website to Search Index Behaviour
A website can be instructive or mute to the search engines. Websites may attempt to assist search engine crawling through publication of different sitemaps, tiers of separate menu or navigational link lists and so on. Websites may obstruct or assist search engines in indexing also. It may clearly define helpful titles on every page, only on some pages or on no page at all.
These kinds of behaviors have now become so important because, Google has released several algorithmic changes. These changes look to reward good Website-to-visitor behavior and will punish suspicious Website-to-visitor, Website-to-Website, or Website-to-search behavior.
Understand the Comprehensive Theory of Website Behaviour
Website behavior basically means the way by which a website communicates with its visitors, other websites, search engines and social media sites. This behavior must be analyzed just like we analyze body language. Our body language can indicate what type of a person we are. Similarly, website behavior also reflects what type of website it is and whether it is trustworthy.
Consider Website Body Language while doing Competitive Analysis
So, now start analyzing your competitors website on the website behavior grounds. If they are mistrusting other websites, its an opportunity for you to form strong relationships with those websites. If your competitors are offering a poor user experience, you try to offer visitors a better user experience. If your competitors are practicing aggressive SEO, you test your SEO strategies and avoid any negative consequences of those aggressive tactics. Website behavioral analysis is a must for proper competitive marketing.
