subject: Web Design Gets To The Point [print this page] We live in a fast-paced society and we are used to instant results: Microwave meals in 5 minutes, lose 5 pounds in 5 days, 30 minute oil changes, see results from fitness equipment in 20 minutes a day, and on and on.The Internet is no different and it actually may be less forgiving of poor web designs that don't deliver results quickly.
The 4 second rule that we spoke of earlier does not mean that the entire web page must load in 4 seconds. Rather, it means that a visitor to your web site has to at least see something interesting within that 4 second window. So, to test your site, while it is loading, ask yourself:
How much time passes before I see anything?
What is the first thing I see on the web page?
How much time passes before I can read some text?
Try this suggestion yourself and then enlist the help of some of your friends. The more people you have to test your web site, the more thorough your results will be.
Ideally, the site should load top to bottom and left to right. However, your design should adhere to the reading habits of your target audience. Some countries read from right to left so, make sure you know your audience. Also, the most eye-catching elements should load first.
For the most part, here is a good way to determine what format you should use for the graphics on your web site:
If your graphic has many colors (such as a photo) use .JPG as the format, However, make sure that the file size is not so large that it prevents the web page from loading quickly. Find a good balance between image quality and file size.
Of course, this is somewhat oversimplifying the very important role of graphics in your web site design. If you hire a professional web site designer to create your web presence, he or she should follow these guidelines during the design process.
Of course, no matter how well organized your web site is and how effective it is at grabbing the visitor's attention, they have to view your web site as important.
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