subject: Logo Design Tips: Qualities A Great Logo Must Have [print this page] Scalability: A perfect logo must look good in all sizes and for that it must scale well. Great logos must be easily resizable and should not lose their original form and design as a result of resizing. For making logos scalable, eminent graphic designers always use vectors during the designing procedure. Designers who are not familiar with vectors should try and learn the technique as fast as possible. It is the only way of giving your designs maximum scalability.
Timelessness: This is extremely important. Your company logo is the identity your business and will be used for years to come; thus, it should look timeless; it must be as effective after 50 years as it is now. The design must always look relevant and fresh. It should not represent any particular era or the time during which it was made. Its true that its quite tough to make designs look timeless; however, a talented and experienced designer will always have the ability of coming up with timeless pieces. Also, the logo must not be based on themes that are being circulated.
Memorable: Your company logo must never be mediocre. It must contain certain features that attract people towards it. A good designer will always put in a lot of time and effort for researching his or her client and carefully include all the details in the final creation. A reputable logo design company will always appoint executives to discuss the requirements with the client in details and then incorporate those into the company symbol.
Originality: Your company logo should always be original; it must be created solely for your business. It should always have some original qualities that will help it to stand out among logos of your competitors. Creative designers make sure that the symbols created by them do not resemble any of their own works or works of any other designer. They never use any stock image or clipart while designing.
Clarity: A logo will never look good and fail to attract your prospective clients if it is not clean and clear. The viewers must be able to understand what the logo wants to convey; they must be able to read the words written on it, if any.
When you search for a logo design company for creating a logo for your business, you should always keep the above points in mind. The official website of the majority of the top logo designing firms will have a logo design portfolio. Check the portfolio of the company you want to count on for creating a perfect business logo for you and find out whether the designs have the above mentioned qualities.
