subject: Comment: Apple Iphone 5, Nfc And The Vexing Issue Innovation [print this page] Apple iPhone 5 to dispense with the use of NFC technology, though iOS 6 with Pass Book provides a suitable software solution for it. Innovation poverty? Or behind the alleged restraint lies a sophisticated strategy to increase the demand for NFC?
Every year the same game: Apple introduces a new iPhone model and pre roll over the rumors, or let us say speculate could integrate what spectacular new technology, the manufacturer from Cupertino in the next smartphone. LTE and NFC were many very top of the list.
Since Wednesday, 12 September is certain: The iPhone 5 supports only the new LTE. In selected regions and only a few operators. Already it hails criticism: "Where are the innovations," asks the net community.
Definition of Innovation
Here many men forget that "innovative" is not necessarily to build in any new technology. The dictionary says, but "innovation" is the introduction of something new, but innovation in the economy means "realization of a new, advanced solution for a specific problem."
Apple focuses on its innovations always on the latter definition. This also explains the absence of NFC in the new iPhone . For what problem will Apple release by NFC? In everyday NFC plays virtually no role. Competitors like Nokia , Sony and LG is struggling with NFC-enabled accessories such as speakers or smart tags just once to create appropriate scenarios.
source : Gadget-Mag.com
Needs create via Passbook
Actually NFC phones to but - as the dream of the industry - in the future replace the wallet as payment. But users are against the payment by mobile phone still skeptical . Apple iPhone 5 when it is working quietly with the app Passbook. In this future, coupons, loyalty cards and tickets are stored.
Soon iPhone users are therefore at Starbucks Co. and its iPhone 5 show at the box office, by post to virtual stamp on their digital gift card. Sicken of the phones at the checkout in retail is so increasingly common.
NFC in the iPhone until iPhone 6 or 7?
Would not it be handy at some point? The 3.50 euros for coffee, equal pay directly to the iPhone, rather than once again to reach into his pocket and pull out the wallet Of course! For that you need to do then the iPhone 5S, iPhone 6 or iPhone 7, that comes naturally time frame on the market.
Apple just has a feel for what people want, and bring appropriate products at the right time. Quite innovative, what?
