subject: Iphone 5: 4 Surprises And 4 Disappointments [print this page] After months of bustling, guessing, doubting and predicting from consumers, Apple finally unveiled itsiPhone 5 and iPod series products in San Francisco at 10 am, Sep. 12, where all questions got their answers. Its 4-inch screen, smaller data interface and thinner body are exactly the same as all predicted parameters. For all these leaking data, the confidential policy of the Tim Cook era does worry us. Throughout its news conference, it brought us both surprises and disappointments. What are they? Lets see together in the following paragraphs.
Surprise 1: Extended screen caters to the fashion for large screen
All Apple iPhone series, from iPhone 1 to iPhone 4, adopt the 3.5-inch screen, and Steve Jobs repeated that 3.5 inches was the maximum size for holding in one hand. It seems that this screen size should be carried forward on Apple products.
During the years for the launching of iPhone, the screen of cell phone has been enlarged from the 2.8 inches. Samsung Galaxy Note with 5.3-inch screen achieved great sales volume, reaching millions. While most of users are accepting large screen cell phone, iPhone still insists on its 3.5 inches. This time, however, Tim Cook meets users demand by increasing the screen size of iPhone 5 to 4 inches. Of course, Apple doesnt forget what Jobs said before, that 4 inches is the maximum size for holding in one hand, which accounts for this change reasonably.
Surprise 2: No capacity and standby time give way to the thinner body
Thinness has been a new wave for smartphone industry this year. Most smartphones, from RAZR toQuidway Ascend P1 or even to OPPO Finder, regard thinness as their highlighted selling point. But for users, all the thinner products are at the expense of their battery life. Yet, the depth of iPhone 5 has been reduced to 7.6mm, but it still houses a better A6 processor and its battery life has been promoted (its standby time is increased from 200 hours to 255 hours). Absolutely, the updating is a pleasure for consumers.
Surprise 3: The colorful iPod series are close to consumers
The updating of iPod series products is one of the bright spots. The shape of iPod nano has been changed from square to rectangle, with its screen extending to 2.5 inch multi-touch and 7 colors available for choices. Meanwhile, the upgrading for iPod Touch is necessary. Both A5 dual core processor and the 4 inches screen enable iPod Touch to possess the 4Ss capacity. This is a good news for those who dont want to buy iPhone.
Surprise 4: Its starting regions include Hong Kong, China
In the past, we, the Europe and America countries, are the starting regions of Apples product, while China ranks second or third. But after Tim Cook comes into power, the situation is changed as Hong Kong, China becomes one of its starting regions.
In addition to the above 4 surprises, disappointments follow. After the end of this announcement, we notice that many net friends feel disappointed at the conference. For an enterprise already in the peak of the industry, Apple disappointed consumers in this conference.
Disappointment 1: No amazement was there in the conference
Steve Jobs had a belief that everything should be confidential. Therefore, no one knew what iPhone products would be like until Jobs unveiled them in the news conferences. Yet, this belief is abandoned by the Tim Cook era. Before the announcement of iPhone, much information about the product was exposed to the public, which was nearly the same as what it is now, and every features were well known to net friends. As a result, the conference started and ended within audiences expectation. No amazement was there.
Disappointment 2: Nearly all hardwares are routine upgrading
From iPhone 4 to iPhone 4S, all the hardwares were routine upgrading, which many users satirized severely. Yet history repeats itself as the updating from 4S to iPhone 5 is still confined to hardware upgrading. No changes are made on its camera, nor clear are updating details from A5 to A6. Apple makes puny innovation on iPhone 5. This is, indeed, an unsatisfactory result for Apple that is famous for revolution.
Disappointment 3: Consumers have to pay the bill for smaller interface
It is the first time for iPhone 5 to replace the 30pin interface with the latest 8pin, a good change for the new interface to occupy less space. However, the change is a problem as the 30pin interface has been used for 10 years. Although Apple official offers iPhone 5 transfer interface adapter, users have to buy it instead of getting it free of change. We think it is Apple not users who should pay the bill.
Disappointment 4: iPod Shuffer has no new products
It seems that the smallest and the cheapest member in Apple family, iPod Shuffer, is ignored. iPod nano/ touch series has been updated, while the Shuffer remains the same. Maybe Apple already forgot this product.
