subject: Party Plans Work Well [print this page] It is not just the concept of the host receiving a gift that makes party plans [popular. You should also consider the total package;
- Interesting Products
- Quality Products
- Low Pressure Sales Method
- Rewards Programme for Hosts
-Special Pricing
There have been many people who have tried to use party plans to shift their products using the party plan approach but have failed because they have missed part of the system.
To be successful you need to consider party plans as a whole system and consistently manage the system well to ensure it works well and continues to work well.
Interesting Products
The products must be interesting so that the guests are prepared to look and listen. This doesnt mean that all of the products need to have that wow factor but it is very helpful if you can pick out a few that have something different about them that sets them apart from other similar product that they could purchase at their local supermarket.
Quality Products
You never want to be forced to compete solely on price as there is always someone prepared to offer a similar product for less. Instead you want to offer products that are better quality and are guaranteed.
Tupperware has a lifetime guarantee which underlines the quality promise and gives buyers confidence that they are buying a product designed to last a lifetime.
Not all products are able to offer a lifetime guarantee but it is important that the guarantee offers the buyers confidence. A 90-day money-back guarantee on a consumable product would generally give the buyers confidence that the product is good.
Price is a factor, but a high quality product should sell as long as the buyers can see that they are getting value. If your product is slightly higher priced than a competing product then you need to emphasis what it is that justifies your higher price and the party plan environment is a perfect place to explain this while you have a small and friendly audience.
Low Pressure Sales Technique
You shouldnt need to use a hard-sell approach if your product and rewards programme is good and you use quality marketing.
Most often the guests know that they need to buy some product to help the host qualify for free product and therefore the host can become your salesperson. It is your job to demonstrate the product and subtlety remind the guests that their purchases will help the host (their friend) to qualify for better rewards.
Having a range of quality products and a range a price options also helps the guests to find something that they can purchase. Too many party plans have a very limited range of products or too higher prices and therefore do not appeal to all of the guests.
You want every guest to be able to buy something, even if it is just a $5 purchase.
Rewards Programme for Hosts
The rewards programme is the most important aspect of any party plan.
The rewards offered to the host needs to be something that every one of the guests thinks are worthwhile and that they actually would want. This will ensure that they make a purchase to help their friend (the host) qualify, but it will also make it easier for you to get more hosts booked in for your future parties.
A good rewards programme will firstly reward the host for the sales volume form their party, but will have added bonuses for the amount of other parties booked.
Some party plans will reward everyone with a small gift when sales reach a pre-determined figure.
Special Pricing
It is always good to have a special price or offering that is only available for that night. These specials might be something offered from the supplier or it can be something that you offer.
You can generally find something to offer that hasnt cost you much.
Finding The Right Product
We all know that Tupperware works well as a product that will sell using the part plan concept but there are also other products that work equally as well, and some will work even better.
The biggest problem with a product like Tupperware is it lasts too long. That is not to say you should find a product of lesser quality!
Instead we believe that a quality consumable product is a better product to promote as this offers you a greater chance of repeat parties and repeat orders.
Cosmetics work well with party plans.
Many network marketing businesses have a range of products that suit the party plan style of selling.
When ladies promote cosmetics using party plans it tends to work very well.
