subject: Simple Tips To Improve Your Dental Marketing On Facebook [print this page] Did you know having as little as 100 Facebook likes on your Fan Page can put you in reach with over 10,000 people? Many dental practices have a Facebook Fan Page that they never utilize and some even have a following of fans that are neglected as far as status updates go. We have a few simple tips that could help point you in the right direction to improve your dental marketing on Facebook.
If you do not already have a Facebook Fan Page, you should have one created. This marks the beginning of your dental marketing on Facebook. Once you have a Fan Page, it is important to have it linked to and from your website to spread the word. Be sure to share your Facebook fan Page with friends and family to let them know about your page by sending them an email or by sharing your dentistrys page on your personal Facebook. You should also entice patients to like your page by offering specials or discounts that would only available on your Fan Page.
By having a Facebook Fan Page for your business, you have an opportunity to share information that can intrigue customers. Be careful to avoid sharing media that could be bothersome to your fans, such as open mouths or surgery. Instead, share media that could drive traffic to your practice. Imagery of friends, family and customers who have visited your dentistry could show that your practice has a friendly atmosphere that the community trusts.
Remember how we said you could reach thousands of people with only hundreds of followers? By staying active on Facebook you can populate on the feeds of your fans friends. For instance, when someone participates in a discussion or likes your updates, Facebook will show that information to their friends, which in turn increases your audience reach. Not only is this great for growing your fan base but it is also a good way to advertise for free.
Posting dental care tips and tricks show your knowledge while helping your fans. You should update your Facebook with information that could help your fans, such as foods to avoid after having dental work or tips to keep your teeth clean when you cannot brush. It may seem like redundant info that is common sense to you or that people should already know but like anything else, you should never assume. If someone sees your post and learns something new, they may like it, share it or comment on your post.
Being social also means sharing changes to the practice, services or recent conventions you have attended. This type of information not only keeps your fans updated but it can tie you into the conventions by mentioning them in your posts. This can improve the reach of your Facebook marketing dramatically.
Utilizing Facebook for dental marketing is a great way to keep your customers coming back as well as taping into new customers. By staying active and encouraging growth you can improve your fan base and reach thousands of potential fans. After all, social networks like Facebook have become the home for word of mouth advertising and are used by millions of people.
