subject: The Future Of Outdoor Advertising Is On Full Color Led Screens [print this page] Areas like malls, train and bus stations, airports, stadiums and plazas have always been contended by advertising agencies and advertisers because of the large visibility they can have to potential customers.
Maximizing the impact of ad message and differentiating it against competitors become extremely important in these strategic areas.
Starting from static paper billboards first to electronic and lightened billboards later, today monitors and Led screens are finding a larger diffusion in the advertising spaces, due to technology diffusion and costs reductions.
Multimedia ads such ad video ads are much more emotional and attractive for people than any other kind of image or text message, especially when shown to in such competitive areas.
Nowadays this is possible thanks to the diffusion of Full Color LED Displays (both on outdoor and indoor enviroments) using RGB LED or the new 3 in 1 SMD LEDs. Quality of images and video is now guaranteed.
These new LEDs provide high brightness and contrast together with lower energy consumption and can be embedd into water-resistant structures.
On another side, mobile broadband networks (3G/4G/Lte for example) allow to check and upgrade the software and firmware, including ad messages, by remote and even without a cable or wired connection.
Led screens & billboards are today extremely flexible and able to fit different way of use, enviroments and situations: they can be modular, adjustable in a portrait or landscape mode and fit different custom cases including trucks, van and wagons, in a very large size range.
Thanks to these trends, features and capabilities together with a continue cost reduction (today can be included in the budget of medium stores) Led Displays will for sure find a larger space on outdoor and indoor advertising.
Among Led Screen manufacturers, an italian company is leading for innovation, quality of their products and of the custom solutions provided.
Altoona"s FULL COLOR LED Screen can be used in any indoor or outdoor installation, both fixed or mobile. Because flexibility is very important has recently studied and design many mobile solutions. Among their products we find:
The Video Mobile: an outdoor screen available for trucks, van or trailers.
The Silver Pearl, a pret-a-porter display working both on portrait and landscape view with a design case of 2,3 sq.m. perfect to fit stores" needs.
Altoona can designs and manufactures any custom cases where size of displays can vary from 2 to over 200 sq.mt.
